Twitter Statistics (2023)- Facts And Figures

You must be aware of the recent changes in Twitter work policies, staff management, blue tick availability, reinstating Twitter spaces, and the most prominent of all was the resignation of Elon Musk as Twitter CEO. However, the platform managed to build a user base of 237.8 billion active users regularly and 368 million monthly active users despite the dispute among the big leaders of the social media platform.

Moreover, the problematic situations allowed many business entrepreneurs that were a part of the media platform to take away their support from Twitter. This article will provide you with the best Twitter statistics and relevant information about the social media platform that will give you more insight into the forum’s user demographics, revenue, and market base. So keep reading!

Twitter Statistics – Top Facts:

Understanding the top Twitter statistics and facts is necessary for business entrepreneurs as, in recent years, the platform has undergone many changes due to internal factors. Twitter has 76.9 million U.S. users, followed by India and Japan in the list of top users.

• Twitter has 259.4.8 million regular active users and 450 million monthly active users using the platform.
• India and Japan are significant countries after the United States, using Twitter accounting for 24.45 and 58.2 million users.
• Twitter has 70.4% and 29.6% of the total users as male and female audiences, based on the gender category.
• The highest-recognized person on the Twitter platform is Barack Obama with around 130,500,000 followers. 
• YouTube statistics is recognized as the most prominent user brand on the platform having 73,900,000 followers.
• Twitter stands at the ninth position for the most visited forum among users, accounting for 2.4 billion users visiting the website simultaneously.
• Twitter is known to be the fifteenth most favored social media platform, followed by Reddit and Quora.
• Twitter has remarkable usage among users as surveys say that 10% of users make 92% of Tweets on the platform among U.S.-based users.
• Twitter is preferred by 48% of users if they want to know about the latest news.

Twitter User Statistics:

Users prefer Twitter under 30 visit the platform to get new information about their favorite topics and the trending news provided on the platform. Thus, the platform has become a reliable forum for users’ interests.

• 57% of U.S. users believe the platform has become a reliable social media of interest to search for the latest news and receive more insight into regular happenings worldwide.
• Around 500 million Tweets are posted on the platform regularly, which makes it the best forum for discussion.
• 2020 is recognized as GenZ Twitter users, accounting for 52% of users who shared Tweets on the platform.
• Around 6000 Tweets are shared on the platform every second.
• Twitter is a desired platform among U.S. adults that use the platform daily for around six minutes on average.
• An average Twitter user has around 707 followers.
• Twitter accounts for 25% of users that use the platform every week, while 71% of the users access it once a week.
• 30% of Twitter users believe this platform made them politically aware of the available information.
• Twitter has a user base of around 80% of smartphone users that use the forum.
• Twitter has a user base of 77.5 million U.S. audiences using the platform.
• The 25-34 age group is the most renowned age group on the Twitter platform, as they account for 38.5% of the total user base on the forum.

Twitter Revenue And Business Statistics:

Twitter achieved the milestone of $3.72 billion in 2020, which is considered the highest revenue of the platform since the platform rose each year in revenue generation. However, the platform saw a slight downfall between 2016 and 2017.

• Twitter received around $3.2 million via advertisements to reach more audiences in 2020.
• Twitter received a 10% rise in the Twitter Spaces conversation platform, which provided a 3% rise in the sales expansion of the forum.
• Twitter is preferred by 67% of business owners as a forum for digital e-commerce approaches among audiences.
• Twitter generated $1.18 billion as revenue from the platform in the second quarter of 2022 and a market share of $29.56 billion in September 2022.
• The products endorsed on Twitter are preferred by 40% of users who purchase the social media platform.  
• The marketers that use Twitter as a platform to approach audiences see a 19% rise in positive customer service experience.
• Twitter is preferred by 82% of content business entrepreneurs for marketing purposes.
• Twitter users account for 79% of those following various brands on the platform.
• Twitter is the top platform that creates the best audience engagement for businesses.
• Twitter surveys report that it initiates 40% higher ROI than other social media platforms.

Twitter Advertising Statistics:

Twitter saw a huge decline in its advertising business in the fourth quarter of 2022, resulting in a 15% decrease in ad revenue and a 49% loss of potential clients for advertisement reservations on the platform.

• Twitter accounts for 26% of users that use the platform spend more time watching forum ads.
• Users are expected to spend around six minutes daily on Twitter in 2023.
• Twitter has the lowest cost on ads showcased on the platform accounting for a median CPM of $6.46, the lowest compared to other major media platforms.
• Twitter advertisements accounted for an increase of $1.41 billion, meaning a 22% life each year in revenue.
• Organic data traffic from the users’ accounts increased by 13% to 217 million in the fourth quarter of 2021.
• Twitter has a user base of 5.8% of the population using the platform to outreach audiences via ads above 13 years of age.
• Twitter’s top-view feature allows users to increase their video view time by 1.4x.
• Twitter ads having no hashtags received more interaction accounting for 23%.

Some Interesting Twitter Insights:

Twitter is known for providing more data about Soccer games than any other sporting game accounting. The surveys say that 70% of Twitter users access the platform to see, follow, or are highly interested in soccer and FIFA matches.

Moreover, Twitter is known to be trustworthy among 70% of users who positively respond to the platform. They provide brands that support local and global community concerns and showcase them to the world via Twitter.

Frequently Asked Questions:

Conclusion:

Twitter is the most recommended platform for marketers looking to showcase their business and approach more potential clients globally. Moreover, users that access Twitter daily have a better knowledge about the world than users using other social media platforms.

This article contains the top and the most significant Twitter statistics you must know, providing better insight into the social media platform and the current situation of the forum among users and its business growth.