100+ LinkedIn Statistics, Facts And Insights 2024

LinkedIn is the social networking platform where ‘real business’ lies. It’s one of the oldest social channels where professionals and businesses are abundant. If this isn’t fascinating enough for you, we have over 75 LinkedIn statistics, facts, insights, and data trends to give you some ideas as a marketer.

LinkedIn should be on top of your list of mediums if you’re a marketer looking for the best B2B strategy. It’s none less than a treasure for marketing to businesses and professionals. And, if you’re someone looking to network and develop business connections, it’s the perfect source to achieve success.

These LinkedIn stats and facts will benefit every person who wants to ace their work on social media. Go through them, and you’ll figure out the rest.

Pro tip: keep something to munch on while reading; it’ll be a lengthy but interesting journey.

The Story Of LinkedIn- History & Journey Facts:

LinkedIn started officially in 2003 as a website for professionals to upload and share their resumes with potential employers. It was founded in cofounder Reid Hoffman’s living room in 2002. He previously worked for Apple and created World, an early attempt at a social network.

On May 5, 2003, Reid Hoffman launched LinkedIn with other founders, including Eric Ly, Allen Blue, Konstantin Guericke, and Jean-Luc Vaillant. The management team included experienced professionals from companies like Google, Microsoft, EA, PayPal, Yahoo, and TiVo.

The platform grew steadily in its initial years and crossed the 5 million members mark in 2006. In 2008, LinkedIn opened its first international office in the UK and gained over 55 million users by 2009. The real business kicked off in 2011 when LinkedIn got listed on the NYSE at $45 per share.

In 2016, Microsoft acquired LinkedIn for a whopping $26.2 billion. LinkedIn has 36 offices worldwide, including 10 in the U.S. and 26. Over 20,000 full-time employees work in these offices. It has the vision to “Connect the world’s professionals to make them more productive and successful” under the leadership of CEO Ryan Solansky, who took charge in July 2020.

Who Is Reid Hoffman?

Reid Garrett Hoffman is an American internet entrepreneur, venture capitalist, and author. He co-founded the professional networking site LinkedIn from his living room around two decades back. Born on August 5, 1967, Reid Hoffman has a net worth of $2.2 billion as of 2023.

Currently, Hoffman is a partner at the venture capital firm Greylock Partners and a co-founder of Inflection AI. He was also an investor in Airbnb, which went public in December 2020. He also invested in autonomous driving startup Aurora, which acquired Uber’s self-driving unit.

Hoffman was known as the “PayPal Mafia,” he was one of the first employees at the payment company, which later sold to eBay. Before that, Hoffman created a dating site called SocialNet which failed. Some regard it as the first true online social network.

LinkedIn Users & Jobs Statistics And Insights:

Here are some of the top LinkedIn statistics about users and usage that you must know about:

• LinkedIn has over 930 million users from around 200 countries and regions worldwide.
• 16.2% (around 134.5 million users) of all LinkedIn users are active daily, while 48% are active monthly.
• LinkedIn saw around 15.4 billion sessions in Q2 of 2022. There were 1.7 billion visits in December 2022 only.

• Every week, over 61 million users look for jobs on LinkedIn. 101 job seekers apply to the platform every second.
• Every minute, 8 people are hired on LinkedIn. There was an 88% increase in Hires on the platform in 2022.
• LinkedIn is the second most favored platform for job seekers, with 57% looking for new opportunities. Indeed remains first, as 62% of job seekers use it.
• There are 39 thousand Skills listed on LinkedIn. 44% of Hiring Managers use the skills data to fill their roles.
• In a survey, 67% of recruiters claimed the people hired through LinkedIn were high quality.
• 72% of recruiters revealed they use LinkedIn to find new talent in the same survey.

Key LinkedIn Usage Stats And Facts:

Here are some very interesting LinkedIn usage stats and facts that you should go through:

• An average user visits LinkedIn for a session of around 7.38 minutes. On average, a user visits 7.66 pages in a visit.

• There are over 58 million companies listed on LinkedIn.
• Over 295,000 schools, colleges, and other educational institutes are on LinkedIn.
• 2.7 million companies post on LinkedIn every day.
• 9 million LinkedIn users have turned on Creator Mode, which turns their profile into an authoritative influencer.
• Content with images sees twice the engagement on LinkedIn.
• Live Streams see more engagement than regular videos on LinkedIn.
• The best time to post content on LinkedIn is Wednesday to Friday between 9 AM and 12 PM.
• An average user opens LinkedIn at least twice a day.
• Lunch breaks are the most preferred time for LinkedIn users to use the app.
• Staying connected with their colleagues, searching for their next job, and getting updates of the industry are the top three reasons for people to use LinkedIn.

Top 20 Most Followed People On LinkedIn:

Bill Gates is the most followed person on LinkedIn, with 37.4 million followers. Richard Branson, the founder of Virgin Group, comes second, and Jeff Weiner, the executive chairman of LinkedIn, is third. Here is a list of the top 20 most followed people or accounts on LinkedIn in 2024:

Name	Followers Count	Country
1. Bill Gates	37.4 Million	USA
2. Richard Branson	19.7 Million	UK
3. Jeff Weiner	10.7 Million	USA
4. Arianna Huffington	10.15 Million	USA
5. Satya Nadella	10.06 Million	USA
6. Mark Cuban	7.57 Million	USA
7. Tony Robbins	7.24 Million	USA
8. Melinda Gates	7.18 Million	USA
9. Jack Welch	7.15 Million	USA
10. Simon Sinek	6.31 Million	USA
11. Deepak Chopra MD	5.81 Million	USA
12. Daniel Goleman	5.70 Million	USA
13. Justin Trudeau	5.43 Million	CAN
14. Gary Vaynerchuk	5.26 Million	USA
15. Adam Grant	4.87 Million	USA
16. Brigette Hyacinth	4.34 Million	TTO
17. Anthony J James	4.03 Million	AUS
18. Narendra Modi	3.81 Million	IND
19. Ian Bremmer	3.79 Million	USA
20. Brene Brown	3.73 Million	USA

Top 10 Most Followed Companies/ Pages on LinkedIn

Amazon is the most followed company on LinkedIn, with 31 million followers, while Google comes a close second with over 30 million followers. Here is a list of the top 10 most followed companies and pages on LinkedIn as of 2024:

1. Amazon: 31 Million
2. Google: 30 Million
3. TED Conferences: 24 Million
4. Microsoft: 20 Million
5. Unilever: 19 Million
6. Forbes: 18 Million
7. IBM: 16 Million
8. Nestlé: 15 Million
9. Harvard Business Review: 14 Million
10. The Economist: 13 Million

LinkedIn Demographics: Users’ Gender & Age

LinkedIn is more popular among Millenials, while traditional social media platforms such as Instagram and TikTok are more preferred by Gen Z users. Let’s take a look at some interesting LinkedIn demographics and user statistics:

• The majority of LinkedIn users are between 25 and 34 years old.
• Millennials make up 60% of LinkedIn’s user base.
• 20% of LinkedIn users are between 18 and 24, 18% are between 35 and 54, and only 2% are 55 and older.
• There are more male users on LinkedIn than females. Around 57.2% of LinkedIn users are male, while only 42.8% are female.
• The U.S. is the largest user base for LinkedIn, with more than 202 million users from the region. This totals up to 23% of all LinkedIn users.
• Around 77% of LinkedIn users are from outside the U.S.
• India comes second with over 105 million users, Brazil is third with 60 million users, Mainland China is fourth with 57 million users, and Indonesia is fifth with 21 million users.

• LinkedIn’s international user base grew at 2X the pace of its US user base in Q1 2023.
• 48.5% of U.S. users on LinkedIn use the platform at least once.
• According to a survey by Pew Research, over 50% of U.S. LinkedIn members’ households earn more than $75,000.
• The survey also revealed that 29% of users’ households are middle-income while only 17% are low-income.
• Over half of all LinkedIn users have at least a bachelor’s degree.
• Urban and suburban dwellers prefer LinkedIn more than people living in rural areas.
• The majority of the desktop traffic to LinkedIn comes from the U.S.

LinkedIn Financial & Revenue Statistics

Now let’s take a look at some financial stats and insights about LinkedIn:

• The annual revenue of LinkedIn stood at $13.80 billion in 2022.
• In 2022, the company’s annual revenue grew 36%.
• Most of the company’s revenue comes from selling access to information about its members to recruiters and sales professionals.
• LinkedIn also generates revenue from ads, subscriptions, marketing, and talent solutions.
• In Q1 of 2023, LinkedIn’s revenue saw a 21% Y-o-Y (year-over-year) growth in constant currency which is better than the 17% Y-o-Y growth from the previous quarter.
• The company’s revenue grew from $2.2 billion to $8 billion between 2017 and 2020 following Microsoft’s acquisition.

• In July 2022, LinkedIn’s Marketing Solutions, a branch of the platform to help businesses grow with ads, surpassed $5 billion in revenue for the first time.
• LinkedIn is projected to capture around 50% of all display ad spending and 25% of all digital ad spending by 2024.
• The ATH (all-time high) of LinkedIn’s share is $239.48.

LinkedIn Marketing & Advertisement Insights

LinkedIn is heaven for B2B marketers. Nearly 75% of all B2B marketers use the platform to reach business decision-makers through paid LinkedIn ads. 80% of them claim that it provides the best results. Here are some LinkedIn statistics and insights related to advertisements & marketing:

• 97% of all B2B marketers use LinkedIn for organic social marketing. It’s the most preferred platform for them. Facebook and Twitter come second and third with 80% and 16%, respectively.
• LinkedIn has twice the conversion rate as compared to other channels.
• Users seeing a business’s content on LinkedIn are six times more likely to purchase.
• 77% of all content marketers believe LinkedIn produces the best organic results.
• In 2022, LinkedIn saw a 22% increase in user engagement.
• LinkedIn ads reach over 14.6% of the global population.

• In 2022, LinkedIn ads reached 22 million more users than the previous year.
• On LinkedIn, businesses see a 33% Purchase Intent Increase with ads.
• Ads that use LinkedIn’s conversion tracking tool see a 13.5% lower cost per acquisition (CPA).
• 40% of all B2B marketers believe LinkedIn is the best platform for lead generation.
• 48.2% of all US marketers use LinkedIn to implement their strategies.
• 65 million of all LinkedIn users are Business Decision Makers.

LinkedIn Content Insights And Stats:

Here are some interesting and useful insights and stats regarding which content forms work more on LinkedIn:

• An average length of a post on LinkedIn that converts is 248 characters, around 40 words.
• There are more than 36,000 newsletters on LinkedIn.
• In Q1 of 2023, LinkedIn saw 150 million newsletter subscriptions.
• 50% of brands are seen as “higher quality” after they advertise on LinkedIn.
• 40% of all LinkedIn users organically visit a page every week.
• One-third of a company’s engagement on the platform is from employees.

• Brands get 7 times more reactions and 24 times more comments on LinkedIn Live streams than regular videos.
• A study by OKDork revealed that “How-to” and “List” posts perform the best on LinkedIn.
• It also disclosed that long-form content (1900-2000) words give the best result on LinkedIn.
• Another important take from the study was that content with at least eight images gives great results.
• 8 to 11 is the optimal number of images for a LinkedIn post.
• 10% of leads generated through LinkedIn come from B2B marketers but only 0.59% of posts from them come from company pages.
• #India is the most followed hashtag on LinkedIn.
• It is followed by #Innovation and #Management, respectively, which come on second and third.

• Nearly 36% of LinkedIn’s social media traffic comes from YouTube. A majority of it also comes from Facebook (22.59%), Twitter (12.96%), WhatsApp (10.78%), and Instagram (6.35%).
• “click.appcast.io” is the leading Traffic Referrer on LinkedIn as of 2024.

Misc. Facts About LinkedIn You Shouldn’t Miss:

Finally, here are some miscellaneous facts, statistics, and insights about LinkedIn that don’t fall into any category discussed here but are worth knowing. Have a look at them here:

• LinkedIn is the oldest popular social media platform. It was launched in 2003 and recently celebrated its 20th birthday.
• Most of the social networking platforms that were popular back then are gone such as Orkut, MySpace, etc.
• LinkedIn is the most popular social media platform among Fortune 500 companies.
• LinkedIn has a reported goal to reach 3 billion users.
• In 2023, LinkedIn discontinued its local China job app.
• Over 80% of LinkedIn users are also available on Facebook, WhatsApp, and Instagram.
• LinkedIn has users from more than 200 different countries and regions.
• It is available in 26 languages: English, Arabic, Spanish, Dutch, Japanese, and more.
• 11.5% of all people on Earth have a LinkedIn account as of 2023.
• In May 2023, LinkedIn cut 716 positions from its workforce of 20,000 people.
• It was to streamline business operations, according to CEO Ryan Roslansky.
• LinkedIn is also set to hire over 250 people soon.

We’ll keep adding more facts and stats to this section. If you have some suggestions, share them below.

Frequently Asked Questions:

Final Take:

LinkedIn is a popular social media network focusing mainly on working professionals, businesses, jobs, and recruitment. It started as a simple job board where people shared their resumes and recruiters hired them but it evolved into the biggest network of the working population and companies.

It’s the only social media platform where you can Fortune 500 executives, CEOs, founders of major companies, other businessmen, working professionals from all industries, and casual users. These were the best LinkedIn statistics that you shouldn’t miss.

It’s time to utilize them in your next marketing strategies. That’s it for this post. Feel free to share your feedback and reviews in the comments section.