YouTube Statistics 2023: Users, Growth & Facts

YouTube has become the most favored video-sharing and streaming platform since its inception in 2005. The platform has grown bigger, more powerful, and more rapid since its creation and has more than 2.6 billion users. So understanding YouTube Statistics will be the best way to understand its credibility.

It is expected that YouTube will have nearly 2.85 billion users in 2025, which speaks for its popularity and approach more users to search for any kind of videos, including movie trailers, the latest signs, game streaming, tech, and information.

The YouTube platform inherited by the Alphabet company is recognized as the oldest and the strongest media platform under operation yet with incredible fame among the users. We can say that YouTube was a successful platform in the past and will flourish in the future because of its high demand and usage.

If you are looking for facts and statistics to understand why YouTube is such a giant platform among users, this article can help you better understand YouTube statistics. Keep reading the article; you will have all the information and stats about YouTube.

YouTube Statistics Users, Growth & Facts

YouTube Statistics- Latest Updates(2023):

These stats might seem helpful if you search for more info about YouTube and its worldwide performance. Here you go.

YouTube Statistics- Latest Update
  • YouTube is globally used by 52% of users once a month and has over 21 million channels.
  • Nearly 122 million users are accessing YouTube via the app or the website portal of the media platform.
  • The number of active users for YouTube will be over 2.6 billion in 2023.
  • India is at the top of the list of maximum YouTube users accounting for 467 million users, followed by the U.S.A with 247 million users.
  • YouTube’s parent company, Alphabet, earned $7071 million from YouTube Ads in the third quarter of 2023.
  • YouTube receives around 720,000 hours of video posting daily.
  • 27% of users visit YouTube daily to access news on the platform.
  • The second greatest and largest search engine platform after Google is YouTube.
  • The maximum number of YouTube subscribers comes from T Series, an Indian music company with over 228 million subscriptions.
  • The maximum watch time of the viewers on YouTube accounted for 1 billion hours daily.
See also  Amazon Statistics 2024: Interesting Facts and Trends

YouTube Usage Statistics:

How many users are currently on YouTube? Many users and other people worldwide often wonder, well, you have all the info mentioned below.

YouTube Usage Statistics
  • One-fourth of the world’s population access YouTube once a month.
  • The maximum YouTube watch-time is received from mobile internet users accounting for 70% of users, so optimizing your video content better for mobile devices is necessary.
  • The percentage of YouTube users for women has relatively increased since 2021, as men account for 54% of users now, whereas women account for more than 46% of users.
  • YouTube is accessed by 62% of U.S.A users, making up 153.4 million of the total U.S. population.
  • The users watch 1 billion hours of videos daily on YouTube.
  • YouTube receives 500 hours of content sharing on the platform regularly.
  • 81% of users in the U.S. who access YouTube are acknowledged as adults.
  • Based on the division of age group, 95% of users are between 18-29, 95% are between 30-49, and 49% are 65+.
  • YouTube is accessed by 30% of users to watch live-streaming videos every week on the platform.
  • YouTube is used to do research work on brands and products by seeing the video blogs uploaded on YouTube by 14.7% of visitors.


YouTube Monthly Active Users


200 million


500 million


700 million


1 billion


1.1 billion


1.3 billion


1.5 billion


1.6 billion


1.8 billion


2 billion


2.3 billion


2.5 billion

2022 (Quarter 3)

2.671 billion

Most Subscribed Channel On YouTube:

YouTube recorded the maximum number of subscriptions from an Indian music record platform which, accounts for 229 million subscribers(in 2022). It is the highest subscribed brand channel on YouTube and has more than 16,600 video posts.

The media brand channel is followed by a Youtuber PewDiePie, also known as Felix Arvid Ulf Kjellberg (32 years old), having the highest number of subscribers as an individual with 111 million subscribers and a net worth of $40 million along with 4,467 video content.

Most Subscribed Channel On YouTube

YouTube Monetary Statistics:

Launched in 2005, YouTube had to utilize a whole year to develop its revenue strategy in 2006 after the platform began to receive user affirmation. In 2009, YouTube outlined seven ad strategies to build up its monetary system for the media platform.

YouTube Monetary Statistics
  • YouTube’s revenue as of the third quarter of 2022 recorded $7.07 billion, less than in 2021, accounting for $28.8 billion, and less than the year 2020, accounting for $19.7 billion.
  • YouTube accounts for 6% of Google Ads revenue.
  • YouTube’s net worth has relevantly increased in the past years at a rapid pace accounting for $19.7 billion in 2020, and it is now expected to be around $160 and $300 billion. However, YouTube was bought by Google in 2006 for $1.65 billion!
  • The highest-paid YouTuber is recorded to be Jimmy Donaldson, also known as MrBreast on YouTube, with a $54 million net worth income in 2021.
  • The average revenue earned by any YouTuber on Youtube is around $18 per 1000 ad videos, highly dependable on the views.
  • The average amount paid to any YouTube content creator is 68% of the revenue created via AdSense.

YouTube Video And Music Statistics:

YouTube is one of the biggest and most popular to listen to music and watch music videos. Here are some amazing statistics that will blow your mind.

YouTube Video and Music Statistics
  • The most watched YouTube video is “Baby Shark Dance,” which recorded over 8 billion views and became the first video with huge recognition.
  • The video is followed by “Despacito,” with 7.71 million viewers.
  • The most searched content is “song” and is recorded as the highest search query on YouTube, followed by “songs.” Moreover, music-related terms are the top-ten searches on YouTube.
  • YouTube is used by over 2 billion to search for music on the media platform.
See also  100+ LinkedIn Statistics, Facts And Insights 2024

Frequently Asked Questions:

Which language is most preferred on YouTube?

Based on the top 250 YouTube channels, 66% of the content is in English, which makes it the most preferred language.

Which countries have banned YouTube?

North Korea
These are the countries that have banned YouTube in their region.

How successful is YouTube marketing?

YouTube Ads attract 84% more visitors’ attention than other media ad platforms like TV.


YouTube provides a wide platform for visitors to review the services of all the products and brands available worldwide. It is a medium for the users to understand why they must buy a product. It also allows enterprises to deliver their services to audiences via video content sharing using YouTube. 

This article is all you need to know about YouTube statistics, with many facts about why YouTube is such a vast platform for users with an in-depth understanding of the plans and views of YouTube and estimations that can help know the future of YouTube.

Leave a Comment