Apple Statistics For 2023: Users, Growth & Facts

Apple is a world-renowned technology company that came to rise with its smartphone brand iPhone. It was established in 1976 by Steve Jobs and Steve Wozniak, who was trying to create a computer. At that time, we could not have imagined that this company would be a household name worldwide one day.

Apple has seen its first success by opting for a graphical user interface (GUI) through its first Macintosh. What was most surprising about Apple was its sales pitch which was done by Steve Jobs. He could sell his product more for conviction and style rather than a product.

Today, Apple is a trillion-dollar technology company that continuously launches new and innovative products. It has enhanced the lives of millions of people using their iPhones, computers, and Apple watches in their daily lives. 

Do you want to know how successful Apple is in reality? To answer this question, we have compiled top Apple Statistics in this article to give a clear answer to your question. You will learn about company sales, active user statistics, etc. To learn more, continue reading.

Apple Overview:

Take a quick look at Apple’s company overview, which will give you basic details.

Apple Statistics- Top Picks:

Apple product popularity continuously increases daily, and its result shows in its sales revenue of different categories. To know more about Apple, read our top pick about Apple Statistic, which makes you more interested in the company. Read the following:

• Apple has made $394.33 billion in revenue, of which over 50% was generated from iPhone sales alone.
• In 2021, Apple appeared on the World’s Most Valuable Brand List.
• Its quarterly earnings per diluted share in 2021 rose to 35%.
• The company’s value climbed by 87% in 2020 and became a giant technological industry with a $263.4 billion value.
• Apple wearable and home climbed up to 25% in revenue in 2021.
• Apple’s Stock price in the market has increased at a 1000% rate since 2000.
• In December 2020, Apple Inc saw record-breaking growth in operating cash flow of $38 billion due to double-digit category growth.
• The iPhone alone generated total revenue of 137.8 million worldwide in 2021.
• In 2020, out of all shipments of smartphones, the share of Apple iPhone was 15.9%.
• On the Apple App Store, approximately 611 new apps are released daily.
• Apple has offices in 24 countries and 27 locations around the globe.
• It sold $110 million in Apple AirPods and $43 million in Apple Watch in 2020.
• There are 72 million subscribers on Apple Plus, and over 62% of them pay for the music they want.
• There are over 50 million subscribers of Apple TV currently.

Apple Revenue Statistics (2006-2022):

Apple’s revenue has seen tremendous growth in the past few decades. It was 19 billion in 2006, which has increased to 394.3 billion in 2022. It is largely due to innovative products like iPhone, Air pod, and Apple watch. Take a closer look at its revenue from 2006 to 2022.

• The only time Apple’s growth slowed down was in 2008, during the recession, when its stock price was $5.07.Since then, it has achieved a 2000% growth rate, and its stock prices have risen to an average of $133.31.
• Twitter is the ideal way to access quick and brief information. Keeping up with stock prices with Twitter is a new trend; in 2020, Apple joined this trend. Now Twitter users can track the Apple stock price using the tag $APPL.
• The Apple watch was introduced in 2015. Since then, it has dominated the smartwatch market, capturing 50% of market sales. Its growth has always been in two-digit for fro2015-2021.
• Airpod is considered a trendsetter when it comes to wireless earphones. It had a revenue of $100 million in 2020. It may be a costly accessory, but its growth never dampens the price. Now every company is copying Apple and releasing their product.

1. Apple Revenue By Location:

There is no doubt that Apple products are popular worldwide and generate revenue for the company, but still, America, it’s home country, still contributes the most to its revenue.

45% of Apple’s revenue is generated in America, and the top contributor is the US, with a 42% share of the profit generated from America. Let’s look at location wise revenue of Apple.

2. Apple Revenue By Product:

To know about Apple’s revenue, read the following:

• In 2021 Apple sold approximately $46.1 million in Apple watches. This product was launched as an accessory to iPhone 6 in 2015.
• The most favorite Apple products among the public are iPhone, iPad, Wearables like Apple Watch, Apple services, and Mac.
• In 2020, 23% of laptops used by Americans were Macbooks for their work.
• Apple is showing tremendous growth of 243%  in the Wearable, home, and accessories categories revenue has reached $10 billion business as a standalone. Apple Watch shares alone are $10 to $ 12 billion.
• In April 2021, iOS users reached 26.6% of the global mobile user. It has increased the software and service revenue of Apple.

Apple iPhone Active Users Statistics:

The iPhone is Apple’s most important product when it comes to revenue generation. Since its introduction, it has produced continuous results and has become the pillar for generating profit year by year.

Although there was a stagnated period in between, its revenue never dropped from double-digit. In 2021 it again broke the record of success by increasing by 36% in revenue.

• Apple sold 15 million iPhones to American customers in the second quarter of 2020, and its sales reached $137.81 billion. There are 113 million active users in America and approximately a billion iPhone users worldwide.
• The iPhone has more than 50% share in creating profit, but other apple items like watches, airports, and Macs, even together, are less than iPhone.
• Since 2008 Apple has sold over 2 billion iPhones till now. Although it is an extremely good figure, in smartphone businesses like Samsung, Huawei, and Lenovo, this smartphone truly rules this business.

Countries Where Apple Is Banned:

Apple operates offices in 24 countries and ships its product across 510 Apple stores worldwide. Sadly, Some countries do not receive Apple products due to various reasons. Countries like Sudan, Cuba, Syria, North Korea, and Iran face strict US sanctions on trade. It means these countries are prohibited from exporting, selling, re-exporting, or supplying the product. Apple is a US-based company that must comply with global trade policy. Hence this company does not receive any product from Apple.

Besides these countries, there are several African and middle eastern countries where you will not find any Apple store or any Apple product seller. These countries have a weak economy, so Apple does not think they need to launch their product, which usually costs higher than their counterpart.

Afghanistan, Yemen, and Ethiopia do not have Apple stores or sellers due to being extremely politically and climatically disturbed. Apple has not recently commented on whether it will open a store in this area, but there is not much possibility that these countries will receive Apple products shortly. 

Apple Service And Statistics:

Siri is a virtual assistant provided by Apple. It comes installed in the iPhone, and users can use the latest AI technology from their hands. Siri is unusually popular with the younger generation. You will be surprised to know that till 2020 Siri has handled a variety of requests. 

• It is a nearly $300 billion request. Apple Data Science and Engineer Yarden Garten provided this information.
• Siri has cutting-edge speech recognition technology, continuously improving with time. That is why Siri’s popularity.
• Apple News was on a continuous decline for some years. However, things turned good after the pandemic, and Apple subscribers in 2022 reached 125 million. People now use Apple News to keep in touch with their surroundings.
• Even though Apple Music subscribers are continuously rising, it is still far behind its biggest competitor Spotify. Apple Music subscribers reached 72 million in 2020. From the previous year, Apple Music has increased by 4 million with new user joining.
• The Apple TV is a relatively new product of Apple, introduced in 2019 to the customer. In 2020, Apple TV subscribers reached 40 million.
• Apple is one of the largest job suppliers providing 2000000 jobs across the U.S. In met, 80000 are direct employees, and US-based contractors supply 450000 jobs. Apple Store has engaged 1530000 people on the job.
• The average salary of an Apple employee is $98,438. It means people in Apple work at $47.33 per hour.
• The women percentage in Apple’s employee force is 36.6%, and the average age of those working at Apple is 31.

Apple Market Share Statistics:

Apple’s best-selling product is the iPhone, but it has to face some tough competition from companies like Samsung, Huawei, Oppo, etc. these Chinese and South Korean companies are major players in the smartphone market.

However, Due to having large customer networks and higher-end products, Apple’s revenue is $229.2 million, and the gap between Samsung and itself is also quite large as Samsung’s revenue is $170.6.

Huawei has become a top player in China regarding premium products, and Apple is in the second position. It is mostly due to the ongoing trade war between China and the USA.

Similarly, Samsung has been in first place in the Smartphone market for many years, and Apple is far behind it. The key problem for this is that Apple smartphones are costly.

Frequently Asked Questions:

Conclusion:

Apple’s growth is strongest among all its competitors. Today, it stands at a value of $2.5333 trillion, and this journey was filled with many record-breaking experiences. Its first year was filled with struggles as the company tried to make a name in computer categories where many giants were already present. 

In the nineties, things started to take turns in good ways, and by 2000 they released their Mac X operating System, which replaced System 7. But its main potential exploded with iPhone smartphones that still generate more than 50 % of revenue for the company. Hopefully, you have more deeply understood today about Apple by Apple Statistics.