TikTok Statistics (2023) – Users, Growth & Facts

TikTok has emerged as a rising platform among users, especially young people, because of its trends and the large availability of major brands and product advertisements, making it the most-favored user platform between the ages of 13-60 years.

TikTok has developed a marketing competition among the most prestigious market entrepreneurs because of its rising popularity. Available in 150 countries, it has 1 billion users and over 210 million downloads in the United States.

The social media platform emerged from scrap and is now recognized as the most successful media platform among other channels of video and content-sharing platforms. If you want to get recognized and known among the audiences, TikTok can be the best alternative for you.

This article will provide highly interesting TikTok statistics and facts to help you understand why the platform is so popular among users. Moreover, you will also learn some interesting facts about TikTok’s vast availability among users.

TikTok Statistics- Top Facts And Figures:

TikTok became a renowned media platform among users after its launch in 2016, and its popularity exploded after the app peaked in 2018. The most significant purpose of this platform is for business entrepreneurs who want their products and services to be seen and approached by teenagers.

These TikTok statistics will help you with a better insight into the usage and the growing influence of the social media platform among users.

1. TikTok User Statistics:

TikTok was undoubtedly the most downloaded app in 2021. The interesting fact is that each second, the platform receives eight new users who initially provide an average of 650,000 users per day.

• TikTok has around 1.53 billion users globally but is still behind Facebook, with 1.32 billion users, and Instagram, which has 2.85 billion users.
• TikTok is the sixth-most visited and used platform among other social media platforms like Instagram, Facebook, Whatsapp, and WeChat.

2. TikTok Global Downloads

The social media app has become the most prominent in terms of user device installation as it became the first non-Facebook user platform to hit three billion downloads except WhatsApp, Facebook, Messenger, and Instagram after 2014.

• TikTok app has been downloaded over 3.5 billion times globally and became the first no-Facebook app with a huge download count.
• TikTok became the second most famous app downloaded on iPhones in 2022 in the United States.
• The TikTok app became the fifth non-gaming app to be downloaded 3.5 billion times and became part of the 3-billion club.
• TikTok is downloaded by 18 million users on iPhones in the United States.

3. TikTok Usage Statistics

• The maximum time spent by users on TikTok is nearly 1.5 hours regularly.
• The total number of TikTok videos watched in an internet minute is around 167 million.
• The regular time spent by any viewer on TikTok is 10.85 minutes which is more than the time spent on Pinterest with 5.06 minutes (second on the list).
• The “Entertainment” section is the most streamed category on TikTok, having 535 billion hashtag views by users.

4. How Addictive is TikTok?

• TikTok has become the most addictive media platform among kids and teenagers who use the app for 91 minutes daily, higher than YouTube, having 56 minutes of watch time daily. You must know that TikTok videos are short, so the kids must watch numerous videos daily.
• TikTok became an arguable topic among the media platforms in 2022, having 28.7 hours of watch time per month, which is comparatively higher than Facebook and Instagram.
• Viewers globally absorb around 1 billion videos on TikTok, the main reason for the platform’s rapid growth.

5. TikTok User Demographics

The most active users on TikTok are the youngsters who keep scrolling on the platform, which accounts for 32.5%. Moreover, the rising number of users on the platform has allowed tech giant companies to conclude whether or not to accept the video-sharing platform as a means to initiate their video marketing programs.

• The percentage of users based on different age groups includes 32.5% of 10-19 years, 29.5% of 20-29 years, 16.4% of 30-39 years, 13.9% of 40-49 years, and 7.1% of 50+ years which clearly states that TikTok is seeing a rapid user growth.
• Any user that opens TikTok uses it eight times a day, and around 83% of users that use the app have uploaded videos on the platform.
• TikTok is available in 154 countries; among them, it is in the top ten list of 124 countries and the top 50 list of 140 countries.

TikTok has become the world leading social media platform, with 20.83% of the world population using TikTok and 4.8 billion people. Of the 80 million active TikTok users in the U.S.A, 60% are women, and 40% are men. 60% of TikTok users are GenZ recognized as trend creators of the platform, and the number keeps increasing yearly, which is expected to be 74 million users in the upcoming year. The worldwide user base grew by 1157.76% between 2018 and 2020, a huge change for any media platform.

6. TikTok Revenue Statistics

This statistics section based on earning TikTok is important for business entrepreneurs looking for reasons to consider the platform in their marketing strategies. TikTok generates huge revenue from the platform, and its users and marketers can trust it for its longevity. 

TikTok generated an estimated $500 million in the United States separately in 2020 as revenue. TikTok pays around $500 to the video influencers of the platform to encourage them to create more videos and increase its popularity.

To view among the “Top Views” of the TikTok media platform, a user must pay a minimum of 2.6 million per view that is watched for one day. TikTok has a total revenue of $12 billion in 2022 and has tripled its revenue greatly in the past years.

7. TikTok Preference Among Users:

Interestingly, the reports say that users accounting for 4.3% believe that TikTok is their most-visited or favorite platform, while the rest preferred the other social platforms as their favorite. The percentage is less, about one-third as compared to Instagram and Facebook.

• 90% of TikTok app downloads are from Android except in the United States, as most users use TikTok on their iOS devices.
• It is recorded that only 4.3% of internet users said that they prefer using TikTok as their favorite platform to surf videos as compared to Facebook(14.5%) and Instagram(14.8%).

Some Other Facts About TikTok

• TikTok was a prominent platform among users before it was prohibited by the government after the geological dispute between India and China. However, it is still considered that India has the second-highest number of TikTok users after China.
• TikTok is variable in multiple languages, with a total of 75 languages. However, the topic of languages is arguable among the users as TikTok reports that it has 40 languages officially but has discontinued the statement.
• TikTok is recognized as the most engaging platform among users, with an average percentage of 5.96% in 2022.
• TikTok had around 200 million users in 2020 before it was banned in India and had the maximum download numbers of any other country.
• TikTok has 730 million active users in China, estimated to be 835 million by 2025.

Frequently Asked Questions:

Conclusion:

You must know that if your brands and products require recognition and presence among the youth and teenagers, you must be visible on TikTok to increase your brand reach and availability among customers.

TikTok has become the most favored and valuable platform among users, and a means to share videos of their kind according to the latest trends. This article contains the top statistics and facts about TikTok that will help you understand why TikTok has emerged as such a giant social media networking platform.