How Much Does TikTok Pay? [Creator Earnings in 2023]

TikTok is now one of the world’s most popular social media sites. Millions of people use it to share short videos on a wide range of topics. Many TikTok users have turned their accounts into successful businesses, and one of the most common questions that arise in people’s minds is how much TikTok pays its creators.

Well, there’s no ready reckoned formula for this, and it depends on various factors such as the quality of followers you have, brand participation, Tiktok creator’s fund, etc. Based on these formulas, you’ll get paid for Tiktok content. But how much does this add up? Read below to know. In this article, we’ll tell you how much does Tiktok pay its creators?

What Is TikTok?

Wha is TikTok

TikTok is a social media platform that has quickly gained popularity among the younger generations. It is a mobile-based video-sharing application allowing users to create and share short videos with friends and followers. The platform allows users to discover new content, follow trends, and create content.

Through its unique algorithm, TikTok makes it easier for users to find interesting videos based on their interests. With its easy-to-use interface and comprehensive features, TikTok has become one of the most popular social media platforms today.

Being the number one platform, many creators want to create on this platform. But they are not aware of the money they can make from Tiktok. Here’s what they get from Tiktok.

How Much Does TikTok Pay in 2023?

TikTok is one of the most popular social media platforms and has become an excellent way for people to gain fame and make money. But how much does TikTok pay influencers?

The answer depends on various factors, including the influencer’s number of followers and engagement rate. There is no one-size-fits-all answer, but there are several factors behind it. Let’s discuss them in detail.

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1. Creator’s Fund:

First, it’s essential to know that the people who make videos for TikTok get paid in a few different ways. The TikTok Creator Fund is a popular way among all. This program was started in 2020 to help creators who meet specific requirements with money. These requirements are:

  • Creators must be 18 or older,
  • Have at least 100,000 followers,
  • And have had at least 100,000 video views in the last 30 days

All requirements have to be met to be eligible for the Creator Fund. Creators who meet these criteria can apply to join the Creator Fund. If accepted, they will get paid based on how many people watch and interact with their videos.

The amount that creators can earn through the Creator Fund depends on several things, such as where they live and how much competition there is in their genre. But TikTok says creators can expect to make between $0.02 and $0.04 for every 1,000 views.

This may not seem like much, but it can add up quickly for creators with millions of followers. Through the Creator Fund, TikTok has set aside $1 billion to give to creators over the next three years. This means that those who qualify can get a lot of money.

2. Brand Partnership:

Brand partnerships are another way that people can make money on TikTok. In this part, a brand pays a creator to make a TikTok video about their products or services. Creators can earn a wide range of amounts through brand partnerships, depending on things like how many followers they have, how often their followers interact with their content, and what kind of content they make.

Some creators say that a single sponsored video makes them tens of thousands of dollars, while others may only make a few hundred dollars.

TikTok has rules for sponsored content; creators must mention when they are paid to promote a product or service. If you don’t say that a video is sponsored, you could be breaking TikTok’s rules and have your account shut down.

3. Live Streaming:

Live Streaming

Creators can also make money on TikTok by live streaming. During a live stream, people can send the creator virtual gifts that can be turned into real money. TikTok takes 50% of all revenue from virtual gifts, but creators can still make a lot of money through live streaming if they have a large audience and regularly attend live streams.

So, how much can people who live stream on TikTok expect to make? Again, the amount varies greatly depending on the number of followers and how often people interact with the creator. However, some creators have said they made thousands of dollars in a single live stream.

How to Join Creator’s Fund on Tiktok?

The first and foremost thing before joining the creator’s fund is to have a business account. After having the business account and meeting the abovementioned requirements, you can join the creator’s fund on TikTok. Here’s how.

  • Open the TikTok app on your device.
  • Tap on the Profile icon at the bottom-right side of the screen.
  • Go to the Account menu.
  • You’ll see three horizontal lines at the top-right corner of the screen. Tap on it.
Account menu
  • Select “Creator Fund.”
Select Creators fund
  • On the next page, tap on “TikTok Creator Fund.”
Creators fund
  • Confirm your age and tap on the “Agree” button.
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TikTok will review your application and will notify you if you are approved. If you get rejected, you can reapply in 30 days. There is no limit to how many times you can reapply. So if you do get rejected, keep creating.

Other Factors That Determine How Much Money You Can Make From TikTok:

Other things can also impact how much money creators make on TikTok. For example, creators who post more often and consistently may be more likely to get and keep followers, leading to higher earnings over time. Also, creators who can make high-quality content that stands out from the crowd may have a better chance of getting paid partnerships with brands and other paid opportunities.


In conclusion, TikTok can be an excellent way to make money for creators who can build a following and make content people want to watch. The exact amount creators can make depends on many different things, but there are many ways to make money, like the Creator Fund, brand partnerships, live streaming, and more.

You can make more money on TikTok and build a successful business on the platform if you focus on making high-quality content and interacting with your audience.

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