Pinterest is a social media platform that allows users to create and share visual bookmarks, called pins, of things they find interesting on the web. Pinterest was founded in 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra, and it has since grown to become one of the most popular social media platforms in the world.
Staying updated with the latest Pinterest statistics is essential to maximise this platform. Even being so famous worldwide, many people are unaware of some Pinterest Statistics and facts. This article will explore recent Pinterest statistics, insights, and unknown facts.
What Is Pinterest?
Pinterest is a popular visual discovery and bookmarking platform that has gained significant traction among users seeking inspiration, ideas, and information.
Pinterest, founded in 2010, serves as a digital bulletin board where users can collect and organize visual content, or “pins,” into personalized boards. With its intuitive interface and emphasis on visual appeal, Pinterest has attracted millions of users worldwide.
Pinterest Interesting Stats and Facts
Now that we have understood what Pinterest is let’s move on to some basic and unknown facts about Pinterest.
- Pinterest is the world’s 15th most-visited website.
- On average, people use Pinterest for 14.9 minutes per session
- Home, fashion, beauty, food, and travel are the most popular genre to look for on Pinterest.
- People who use Pinterest are twice as likely to buy something online as those who don’t.
- Compared to ads on other social media sites, ads on Pinterest are 30% more likely to be clicked on.
- Pinterest has over 450 million monthly active users worldwide.
- Most Pinterest users are women, accounting for approximately 71% of the user base.
- Pinterest is available in over 30 languages, making it a globally accessible platform.
- Over 80% of Pinterest users access the platform through mobile devices.
- Pinterest drives more referral traffic than Twitter, LinkedIn, and Reddit combined.
- The most popular categories on Pinterest are home decor, fashion, food, DIY, and travel.
- More than 250 billion Pins have been saved on Pinterest to date.
- Pinterest’s guided search feature helps users discover new ideas and content related to their searches.
- Pinterest users are 47% more likely to experience a major life event in the next six months, making it an excellent platform for targeting life event marketing.
- 85% of Pinterest searches are done on mobile devices.
- Pinterest has a powerful e-commerce presence, with 90% of weekly users using Pinterest to make purchasing decisions.
- 40% of Pinterest users have a household income of $100,000 or more.
- 60% of Pinterest users are from the United States.
- The number of men on Pinterest has increased by 50% year-over-year.
- 98% of users try the ideas they find on Pinterest.
- 83% of weekly Pinterest users have purchased based on the content they saw from brands on Pinterest.
- The average order value of sales from Pinterest is $50, higher than other social media platforms.
- 77% of weekly Pinners discover new brands or products on the platform.
- 89% of Pinners use Pinterest for inspiration in their path to purchase.
- The most popular day for Pinning is Saturday.
- Food and drink-related Pins have a longer shelf life compared to other categories.
- 67% of Pinners say Pinterest is the platform to find and save ideas.
- The most searched keywords on Pinterest include “recipes,” “wedding,” “outfits,” “quotes,” and “tattoos.”
- Over 2 billion searches are conducted on Pinterest each month.
1. Monthly Active Users (MAUs) On Pinterest:
In April 2023, Pinterest had 463 million people using it per month. This made it the world’s 15th most “active” social media site. Also, the most recent investor earnings report for the company shows that Pinterest’s monthly active users have been slowly growing over the past three months.
In the three months before April 2023, the number of people who use Pinterest each month went up by about 13 million, or 2.9%. The most recent numbers show that about 5.8% of all people on Earth use Pinterest. But because the company only lets people over 13 use its platform, the ‘qualified’ use rate of Pinterest will likely be higher than these numbers show.
2. Gender Distribution Of Users On Pinterest:
Understanding the demographics of Pinterest users is crucial for targeting the right audience. Currently, Pinterest has a predominantly female user base, with women accounting for approximately 76% of all Pinterest users. However, it’s worth noting that the number of male users has been steadily increasing over the years, making it important to consider gender-neutral content in your Pinterest strategy.
3. Age Distribution On Pinterest:
Pinterest is popular with people of all ages, making it a useful tool for businesses in many fields. Most Pinterest users are between the ages of 18 and 49, with the most engaged users between the ages of 18 and 24 and 25 and 34. But Pinterest isn’t just for people in these age groups; it has users in the 35–49 age range and even older. Here’s an age distribution of Pinterest users:
- 71.6 million users aged 18 to 24 (27.0% of Pinterest’s users)
- 81.9 million users aged 25 to 34 (26.9% of Pinterest’s users)
- 41.3 million users aged 35 to 44 (15.8% of Pinterest’s users)
- 27.1 million users aged 45 to 54 (10.4% of Pinterest’s users)
- 22.9 million users aged 55 to 64 (8.7% of Pinterest’s users)
- 11.4 million users aged 65 and above (4.3% of Pinterest’s users)
4. Popular Trends On Pinterest:
Pinterest is a hub for users to explore and save content across various categories. In 2024, certain categories have emerged as particularly popular among Pinterest users. Fashion, home decor, food and recipes, travel, and fitness are among the leading categories driving engagement on the platform.
Additionally, sustainability and eco-friendly practices have gained traction on Pinterest. Users seek inspiration for sustainable living, ethical fashion, and environmentally conscious choices. Brands that align their messaging with these trends can effectively target and resonate with Pinterest’s audience.
User Growth On Pinterest:
Even though Pinterest has many users, it hasn’t been very good at getting new users in the last few years. The number of users growth decreased by 9.1% in 2019, 4.4% in 2020, 2.8% in 2021, and 2.2% in 2022. In 2023, this growth is expected to drop to 1.7%.
Which Country Has The Highest Number Of Pinterest Users?
Based on the advertising audience reach numbers posted in Pinterest’s self-service tools in April 2023, the most recent statistics show that:
- 90.1 million people in the United States use Pinterest.
- 34.2 million people in Brazil use Pinterest.
- 23.6 million Pinterest users in Mexico.
- 16.8 million people in Germany use Pinterest.
- 12.7 million people in France use Pinterest.
- 10.1 million people in the UK use Pinterest right now.
- 9.7 million people in Canada use Pinterest right now.
- 9.5 million people in Italy use Pinterest.
- 8.1 million people in Spain use Pinterest.
- 7.4 million people in Colombia use Pinterest.
Pinterest Shopping Statistics:
Did you know that Pinterest is an effective way to generate sales for your business? With shoppable pins, users can order with just a few clicks. This makes selling your products easier than ever. Here are some numbers about Pinterest’s shopping features.
1. 50% of U.S. Users Shop on Pinterest
Pinterest isn’t just a place to collect and explore ideas and crafts. Half of the people in the U.S. use Pinterest to shop online. Even in the first half of 2022, the number of people buying on Pinterest increased.
2. Nearly 9 in 10 Users are on Pinterest to Plan Purchases
Pinterest has proven to be a great place to plan for future shopping, even if you don’t buy anything. This is how 9 out of 10 people use Pinterest. That’s because it’s a great way to get ideas for your clothes, home, and other things.
3. More than a quarter of the time people spend on Pinterest is for Shopping
It turns out that more than 25% of the time people spend on Pinterest is spent shopping. Even more, the reason for businesses to make shoppable pins for the goods they sell since they will increase the chances of making new sales.
4. Pins from brands have led 85% of users to buy something
To show that shopping is popular on Pinterest, it is to be noted that 85% of users have seen brand pins and bought something based on that. Some sales are made by putting pins in front of the people most likely to buy from that business.
Marketing Potential And Advertising On Pinterest:
Pinterest’s visual nature and intent-driven user behaviour make it an attractive platform for marketers. By leveraging the power of visuals and storytelling, brands can captivate users and drive brand awareness, engagement, and conversions.
Promoted Pins, Pinterest’s advertising format, allow brands to amplify their reach and target specific demographics. In 2024, Pinterest enhanced its advertising capabilities by introducing features like video Pins, shopping Ads, and interactive Story Pins. These features enable brands to deliver compelling and immersive experiences, further enhancing their marketing potential on the platform.
Moreover, Pinterest has integrated e-commerce functionalities, allowing users to shop directly from the platform. This feature streamlines the user journey and gives brands a seamless avenue to convert Pinterest users into customers.
Pinterest Marketing And Advertising Statistics:
Lastly, let’s look at some marketing and advertising data about Pinterest. With this information, you can make and post better material. Plus, you’ll find out how useful it can be to run Promoted Pins. Here are some interesting facts:
1. Pins On Pinterest Post Have A 3 Months Lifespan:
It’s no secret that most social media posts don’t last long, but on Pinterest, that’s not the case. Your pins stay on the platform for about three months. Using important keywords in the title and description is the best way to ensure your pins stay around. This will make your content more likely to appear in search results, giving it more chances to be seen for months.
2. The best days to post on Pinterest are Friday and Saturday
If you want people to engage in your post on Pinterest, you should post it during busy times. Fridays and Saturdays, between 8 and 11 p.m., is the best time to pin content to Pinterest. Between 2 and 4 a.m. is also a good time to pin. But you shouldn’t add pins to your boards at night or on your way to work or school. Those are the worst times to post.
3. In 2022, Companies made $2.51 billion from advertising.
In 2022, companies running ad campaigns brought in nearly $2.51 billion, which shows that Pinterest is a popular place for ads. By making promoted pins, brands can spread the word about their goods and services, which increases the number of people who buy them.
4. Running Pinterest Ads Is More Cost-Effective Per Conversion.
It’s all about getting the most out of your money regarding social media ads. When comparing it to selling on other sites, running ads on Pinterest can save you money because ads on Pinterest are 2.3 times less expensive per sale. On Pinterest, users are three times more likely to click on a brand’s pin and go to its website than on any other social media site.
Analytics And Insights For Businesses On Pinterest:
The platform provides robust analytics and insights to help businesses optimize their Pinterest marketing strategies. Businesses can access data on impressions, engagements, click-through rates, and audience demographics. These insights enable brands to effectively refine their content strategy, tailor messaging, and target specific audience segments.
Pinterest’s analytics tools empower businesses to identify trending content, understand audience preferences, and optimize their Pinterest presence. By leveraging these insights, brands can drive higher engagement, expand their reach, and ultimately achieve their marketing objectives.
Pinterest SEO And Marketing Strategies:
If you want to use Pinterest for marketing, here are some SEO tricks and strategies you should remember.
- Optimizing Pins for Search: Pinterest operates as a search engine, and optimizing Pins for relevant keywords is crucial for visibility. Using keywords in titles, descriptions, and hashtags can significantly improve a Pin’s discoverability.
- Best practices for Pinterest SEO: Besides keyword optimization, utilizing high-quality images, providing valuable descriptions, and engaging with the community through comments and collaborations are key aspects of effective Pinterest SEO.
- Rich Pins and Metadata: Rich Pins provide additional context and information to users, making them more informative and engaging. Leveraging metadata, such as product details or recipe ingredients, enhances the user experience.
- Promoting content on Pinterest: In addition to organic reach, businesses can utilize Pinterest’s advertising options to amplify their content, increase brand exposure, and drive targeted traffic to their websites.
Conclusion:
That’s some of the most interesting facts and Pinterest statistics. Use these facts and stats to make the most out of the platform. These facts and highly researched and genuine. Pinterest offers tremendous opportunities for individuals, businesses, and creators alike.
By leveraging its unique strengths and implementing effective strategies, businesses can tap into the platform’s potential for brand growth.
