HBO Max Statistics 2024 – Users, Growth & Facts

HBO Max was launched to compete with other T.V. streaming show platforms like Netflix and Amazon Prime Video. However, HBO Max had a T.V. media in the U.S., HBO, which was accumulated with the shows and streams of Warner Bros, which had Adult Swim, Cartoon Network, TBS, and TNT.

HBO Max already had an existing platform before it, named HBO Now, receiving six million subscribers and was not a part of HBO. The parent organization switched from HBO Max to HBO Now, so the company transferred all its subscribers to the new platform.

The platform gained huge recognition with its inception, and the shows like Game of Thrones, Euphoria, and The Flight Attendant brought huge fame to the platform providing millions of spectators. Here are some interesting HBO Max statistics and facts you must look into to know more about this amazing streaming app.

Below is a quick overview of HBO Max.

HBO Max Statistics- Top Picks

Some of the major milestones and stats you need to know about HBO are listed below. All the info is based on multiple trusted sources and constant research to give you the best info. Let us look at them.

• HBO Max has a total of 79.1 million viewers worldwide as of 2021.
• HBO and HBO Max gained a total revenue of $7.7 billion in 2021, a 27% increase from 2020.
• HBO Max has a market share of 14% regarding subscription video-on-demand (SVOD) services.
• Eighty-seven thousand people downloaded HBO Max when the platform was released for users.
• Ten thousand hours of video content was uploaded on the app when the streaming platform was released.

HBO Max User Statistics:

HBO Max was the leading video streaming app in the first quarter of 2021 in the U.S. with 21% app downloads. The app was also prominent for the monthly active users having a market share of 10%. The platform received numerous new users between the years 2020 and 2022 accounting for a rise of 4.5% to 10%. 

• In the next two weeks of the launch, the number reached 2 million downloads for HBO Max users.
• The company decided to release the platform in additional 15 countries in 2022, which include Poland, Netherlands, and Portugal, besides the 46 American and European regions.
• HBO Max and HBO had 73.8 million subscribers worldwide, which includes 46.8 million from the United States.
• The company is estimated to have 122.8 million viewers globally, based on the increasing number of viewers each year from 2021-2025.

HBO Max Revenue Statistics:

With the merger of Discovery WarnerMedia and HBO company, the Turner Network rose to 2.5% in the first quarter of 2022 accounting for %8.7 billion. Moreover, the revenue generated from premium subscribers rose to $4 billion accounting for 4.4%.

• HBO Max’s media streaming platform made $526 million in revenue via the app from Android and iOS users in 2021.
• The median income for each HBO and HBO Max user decreased from $11.72 to $11.15 in 2021, including U.S. subscribers.
• As of January 2022, HBO Max generated a revenue of $48.7 million from in-app purchases and subscriptions.
• The HBO Max platform led the market share in the first quarter of 2022 with a 21% rise in U.S. app downloads, followed by Disney+ and Netflix.

HBO Max Highest Achievement Statistics:

Below are some of the most prominent achievements of HBO Max and its growth since its inception. Surprisingly, the app received 13.84 million downloads globally in January 2022.

• HBO Max downloads reached 1384 million globally in January 2022.
• Fifty million downloads were made for the HBO Max app in 2021.
• When HBO released a show named Made for Love, the app downloads for HBO Max went as high as 61%.
• HBO Max’s video streaming platform was the leading app platform in the first to the third quarter of 2021, with 57 million downloads.
• Below is a list of HBO and HBO Max subscribers between 2020 to 2022(quarterly).

HBO Max User Demographic Statistics:

HBO Max is gradually rising to the top just behind Hulu and Disney+ accounting for 57 million downloads along with the expected HBO Max users are speculated to touch 100 million users in 2024.

• HBO (including all its services) has an operating income after all the expenses generating $2 billion.
• Around 20% of U.S. seniors need to learn about the latest HBO subscriptions.
• Being the high subscription price of the HBO Max streaming platform, 30% of Gen Z believe that they cannot get a subscription which states that the 8% of millennials that have an income will give it a try.
• 20% of HBO Max subscribers are more inclined to watch a distinct show, meaning that if the show ends, then the users might not consider a subscription,
• Approximately one of the five HBO Max users is expected to revoke their subscription if a particular show ends.

Frequently Asked Questions:

Conclusion:

HBO Max has constantly been pushing the limits of its streaming platform and providing the best entertainment platform for users. The statistics speak for the benefits of the platform’s huge gains and development each year.

This article is all that we have on the recent HBO Max statistics, with some unique facts and figures which will help you understand the media streaming on the app in a better way. However, if you want to summarize the statistics and points on the digital show platforms, a better income source can allow you to have all the fun intended purposes of these streaming platforms.