We know Netflix as one of the most used online streaming apps today. It is famous for the quality of the content it offers. But, little did we know about the ups and downs it had been through before reaching its peak. Netflix started as a regular online DVD rental company, and see what it has become today.
If you want to know how many subscribers Netflix has, or about the ups and downs, the stats of revenues and losses, and the journey from a DVD rental company to the most used streaming platform worldwide, this article is for you.
In this article, we’ll tell you information like how many subscribers Netflix has and its statistics of users and profits over all these years.
Netflix Short Overview
Here’s the streaming giant overview.
Launch date | 29 August 1997, 15 January 2007 (streaming service launch) |
HQ | Los Gatos, California |
People | Reed Hastings (co-CEO, founder), Ted Sarandos (co-CEO, chief content officer), Greg Peters (COO, CPO) |
Business Type | Public (NASDAQ: NFLX) |
Industry | Video streaming |
How Many Subscribers Does Netflix Have in 2023?
Here’s a short list of Netflix stats at a glance till 2022.
- As of 2022, Netflix has a subscriber count of 223.09 million.
- In the third quarter of 2022, Netflix earned $7926 Million in revenue.
- Netflix and Microsoft have partnered to launch a more affordable subscription option with ads. The target release dates in Canada and Mexico were November 1, 2022.
- In 2021, Netflix’s revenue was $29.698 billion.
- The Netflix collection in the United States now contains roughly 6,000 titles. However, it is not the largest. need to know who it is? Check more stats below to know.
- About 65% of Netflix’s viewers live in countries other than the United States and Canada.
- On average, Netflix users spend 3.2 hours daily watching their favorite movies and series.
- The Netflix app for Android and iOS had over 16 million downloads in June 2021.
- In 2020, eighty percent of the top-rated American original series belonged to Netflix.
- Almost half of U.S. residents (47%) prefer Netflix over competing services.
- Netflix has developed 1,300 recommendation clusters based on user activity.
- Netflix contributes to 8% of all video viewing time around the globe.
- In the first two quarters of 2022, Netflix lost 1,170 million paying customers worldwide. However, it has turned from its losses in the 2022 third quarter. Refer to the stats below to know more.
- Due to the prolonged conflict between Russia and Ukraine, Netflix shut down the service in Russia and lost around 0.7 million.
How Many Paid Subscribers Does Netflix Have in 2023?
Subscriptions to Netflix have not proliferated so far in 2022. Instead of adding 2.5 million customers in Q1 2022, the company lost roughly 1170 million subscribers in the first two quarters of 2022.
The good news is that Netflix appears to be recovering from these setbacks; the company had 223.09 paid customers at the end of the third quarter of 2022. This indicates that in the third quarter of 2022, subscribers increased by 6%.
For the first time after 2011, Netflix lost around 0.7 million owing to the shutdown of service in Russia. Here’s how the company has kept growing since 2001.
Year | Number Of Paid Subscribers |
2001 | 400 thousand |
2002 | 796 thousand |
2003 | 1.41 million |
2004 | 2.48 million |
2005 | 4.02 million |
2006 | 6.15 million |
2007 | 7.32 million |
2008 | 9.16 million |
2009 | 11.89 million |
2010 | 18.26 million |
2011 | 24.30 million |
2012 | 30.36 million |
2013 | 41.43 million |
2014 | 54.47 million |
2015 | 70.83 million |
2016 | 89.09 million |
2017 | 110.64 million |
2018 | 139.25 million |
2019 | 167.09 million |
2020 | 203.66 million |
2021 | 209.18 million |
2022 | 221.64 million |
Netflix Subscribers by Region:
Here’s a region-wise stats for Netflix
1. USA and Canada:
According to internal Netflix statistics, the streaming service currently has 73.95 million paying customers in the United States and Canada. The United States and Canada have Netflix users equal to 35.3% of the company’s global total.
Indeed, in the previous two years, Netflix has gained 9.2 million additional customers in the United States and Canada. But since the end of 2020, growth has slowed significantly, with only 15,000 new American and Canadian subscribers joining Netflix.
Below is a summary of the expansion of Netflix’s user base in the United States and Canada as of 2018.
Year | Number Of Paid Subscribers |
2018 | 64.76 million |
2019 | 67.66 million |
2020 | 73.94 million |
2021 | 73.95 million |
2022 | 73.28 million |
2. Europe, the Middle East, and Canada:
Europe, the Middle East, and Africa host 68.6 million of Netflix’s paying customers. Europe, the Middle East, and Africa (EMEA) are home to 32.84 percent of Netflix’s paying subscribers globally.
With 28.89 million new subscribers in EMEA between 2018 and 2020, the area is Netflix’s fastest-growing worldwide. Since the close of 2020, Netflix has gained around 2 million additional customers in the EMEA region as of June 2021.
Since 2018, Netflix’s paid member growth across Europe, the Middle East, and Africa have looked like this:
Year | Number Of Paid Subscribers |
2018 | 37.82 million |
2019 | 51.78 million |
2020 | 66.7 million |
2021 | 68.7 million |
2022 | 71.07 million |
3. Latin America:
Currently, there are 38.65 million paying Netflix subscribers in Latin America. 18.48% of all Netflix subscribers are located in LATAM.
New subscribers from Latin America increased by 11.46 million between 2018 and 2020 on Netflix, outpacing those from the United States and Canada by 24.56%. Since June 2021, Netflix in Latin America has added 1.12 million new users. It is assumed that the paid subscribers in Latin America will touch 47 million by 2025.
Since 2018, Netflix has had a sizable paying subscriber base in Latin America.
Year | Number Of Paid Subscribers |
2018 | 26.08 million |
2019 | 31.42 million |
2020 | 37.54 million |
2021 | 38.66 million |
2022 | 45.23 million |
4. Asia:
With 27.87 million paying customers in Asia, Netflix is the leading digital streaming service in the region. The Asia-Pacific region is home to 13.32% of all Netflix users.
Since June 2019 (the second quarter of 2019), the Asia-Pacific region has contributed 14.93 million new Netflix subscribers. Over half (53.57%) of Netflix’s Asian and Pacific region users joined alone in the last two years.
The following table details the expansion of Netflix’s Asian and Pacific user base from 2018 onwards.
Country | No. of titles in the Netflix Library |
Slovakia | 7,436 |
Bulgaria | 7,162 |
Lithuania | 6,938 |
Estonia | 6,932 |
Latvia | 6,925 |
Iceland | 6,886 |
UK | 6,710 |
Ireland | 6,546 |
Philippines | 6,431 |
Singapore | 6,427 |
Canada | 6,299 |
Bermuda | 6,273 |
Gibraltar | 6,156 |
Malaysia | 6,025 |
Netherlands | 5,921 |
India | 5,917 |
Australia | 5,880 |
Monaco | 5,873 |
Liechtenstein | 5,838 |
USA | 5,831 |
Which Country Has the Largest Netflix Library?
Slovakia has the most significant number of movies, and Series combined on Netflix. The movies and TV shows available on Netflix are constantly evolving. While other countries’ Netflix libraries are sizable, Slovakia’s is by far the largest. Those who subscribe to Netflix will never run out of things to watch.
Check out this table for an overview of the world’s largest Netflix collections:
Country | No. of titles in the Netflix Library |
Slovakia | 7,436 |
Bulgaria | 7,162 |
Lithuania | 6,938 |
Estonia | 6,932 |
Latvia | 6,925 |
Iceland | 6,886 |
UK | 6,710 |
Ireland | 6,546 |
Philippines | 6,431 |
Singapore | 6,427 |
Canada | 6,299 |
Bermuda | 6,273 |
Gibraltar | 6,156 |
Malaysia | 6,025 |
Netherlands | 5,921 |
India | 5,917 |
Australia | 5,880 |
Monaco | 5,873 |
Liechtenstein | 5,838 |
USA | 5,831 |
How Much Does Netflix Spend On Video Production?
In the year of 2020, Netflix spent a total of $17.3 billion on video production. When compared to 2019, this is an increase of 18.41%. According to the company’s projections, Netflix spent $17 billion the following year, i.e., 2021.
Since 2015, Netflix has seen a 3.16-fold rise in its content budget. Netflix’s budget for online content increased by 28.93% per year between 2016 and 2020.
Here’s a look at Netflix’s investment in original shows since 2013:
Year | Spending On Video Content |
2013 | $2.4 billion |
2014 | $3.18 billion |
2015 | $4.61 billion |
2016 | $6.88 billion |
2017 | $8.91 billion |
2018 | $12.04 billion |
2019 | $14.61 billion |
2020 | $17.3 billion |
2021 | $17 billion |
2022 | $18.4 billion |
What are Netflix’s Revenue Statistics According To Statista?
During 2021, Netflix made almost $30 billion ($29.698 billion, to be exact) in revenue. This is an increase from the $1.67 billion recorded ten years ago. In 2021, the firm’s global workforce of 11,300 contributed to a net income of $5.16 billion.
Revenue for Netflix was $7,868 million in Q1 of 2022. Second-quarter revenue was $7,970 million, while third-quarter revenue was $7,926 million.
During the past few years, Netflix’s annual revenue has increased consistently. See the following table for reference.
Year | Revenue |
2001 | $75.91 million |
2002 | $152.80 million |
2003 | $272.24 million |
2004 | $506.22 million |
2005 | $682 million |
2006 | $997 million |
2007 | $1.2 billion |
2008 | $1.36 billion |
2009 | $1.67 billion |
2010 | $2.16 billion |
2011 | $3.2 billion |
2012 | $3.6 billion |
2013 | $4.37 billion |
2014 | $5.5 billion |
2015 | $6.78 billion |
2016 | $8.83 billion |
2017 | $11.69 billion |
2018 | $15.79 billion |
2019 | $20.15 billion |
2020 | $24.99 billion |
2021 | $29.698 billion |
2022 (Q1+Q2+Q3) | $23.764 billion |
What Are The Most Popular Netflix Shows?
In 2021, Netflix invested about $17 billion in Netflix Originals. As a result of the popularity of Netflix’s original shows, the streaming service has been able to increase its limit significantly. Netflix offers a large variety of content for all of its users. Here’s the list of the most famous Netflix original shows till now.
Here is an overview of the most popular Netflix original TV Series of all time as of December 2022:
Series Title | Hours watched (in the first 28 days of release) |
Stranger Things 4 | 1,352,090,000 |
DAHMER: Monster: The Jeffrey Dahmer Story | 856,220,000 |
Bridgerton (Season 2) | 656,260,000 |
Bridgerton (Season 1) | 625,490,000 |
Stranger Things: Season 3 | 582,100,000 |
Lucifer: Season 5 | 569,480,000 |
The Witcher (Season 1) | 541,010,000 |
Inventing Anna: Limited Series | 511,920,000 |
13 Reasons Why (Season 2) | 496,120,000 |
Ozark: Season 4 | 491,090,000 |
Here is an overview of the most popular Netflix original Movies of all time.
Movie Title | Hours Watched(in first 28 days of release) |
Red Notice (2021) | 364 million |
Don’t Look Up (2021) | 360 million |
Bird Box (2018) | 282 million |
The Adam Project (2022) | 233 million |
Extraction (2020) | 231 million |
The Unforgivable (2021) | 215 million |
The Irishman (2019) | 215 million |
The Kissing Booth 2 (2020) | 209 million |
6 Underground (2019) | 205 million |
Spenser Confidential (2020) | 197 million |
Netflix Is Available In How Many Countries?
The year 2010 marks the global expansion of Netflix. Till now, Netflix has grown in 190 countries across the globe. As Netflix has just pulled out of Russia because it invaded Ukraine, that figure might be as low as 189.
Netflix is blocked in some countries, including North Korea, Syria, and the contested territory of Crimea (in the news recently because of the conflict between Russia and Ukraine). The company cannot do business in these countries due to US sanctions.
Meanwhile, Beijing’s censorship and restrictive local competition regulations impede Netflix’s growth in China.
Conclusion:
This concludes our collection of the most recent data about Netflix. Netflix is a profit-making company that earns from the subscriptions and original content it creates. This enriching data shows that Netflix is safe to buy as it offers tons of content. From the above data, you can look for the most watched content available on Netflix. Happy Watching:)