Tumblr is a popular microblogging and social networking platform allowing users to share multimedia content, such as text, photos, quotes, links, audio, and video. Since its launch in 2007, Tumblr has gained a significant user base and has become a hub for creative expression, fandoms, and online communities. But not many users are aware of interesting Tumblr statistics.
Even with many competitors, Tumblr has managed to keep its user base intact. With its unique blend of blogging, microblogging, and social networking features, Tumblr continues to captivate a large community of creative individuals, artists, and enthusiasts. Other than this, there are other interesting facts and statistics that you may not know.
This article tells you 50+ interesting Tumblr Statistics in 2023.
What Is Tumblr?
Tumblr is a microblogging network that allows users to share photographs, music, videos, links, quotations, GIFs, text, and other material. The website also has a “Reactions” section where users may express their opinions about something uploaded online on the platform.
Tumblr accounts, unlike those on other networks, are very customizable. Brands may change the theme, layout, colors, fonts, and other elements. Users may also follow each other’s updates and generate personalized RSS feeds depending on their preferences.
Tumblr accounts are free and straightforward to set up. Tumblr posts are open to the public, and anybody may follow you. No private profile settings are available like there are on Instagram and Facebook. Users can add various widgets to their profiles.
Some Basic Facts About Tumblr:
Now that we have learned what Tumblr is, let’s see some Tumblr user statistics.
- On a global scale, there exist a total of 572 million blogs on the Tumblr platform.
- Each day, approximately 12.8 million new blog posts are published on Tumblr.
- Regarding Tumblr’s monthly active users within the United States, Tumblr ranks as the 10th most popular social media platform.
- From 2019 to 2022, there was a 4.1% increase in Tumblr users.
- Among the user base, 11% fall within the age range of 26 to 35 years.
- The gender distribution of Tumblr users is evenly split, with 50% being women and the remaining 50% being men.
- The purposes behind using Tumblr, 60% of users engage with the platform for entertainment, while 12% utilize it to connect with family and friends.
- Approximately 72.3% of users access Tumblr through their mobile devices.
- As a company, Tumblr employs a workforce of 2,437 individuals.
- Lastly, Tumblr supports blog posts in 18 different languages.
20 Tumblr Statistics 2023:
Here’s a list of top-picked Tumblr Facts and Statistics.
- In 2007, Tumblr was established as a blogging platform enabling users to share various content types like photos, videos, and text posts.
- Its popularity surged after being acquired by Yahoo! in 2013 for a notable sum of $1.1 billion.
- Ownership of the platform changed hands in subsequent years, with Oath assuming control from 2017 to 2019, followed by Verizon Media.
- Eventually, in 2019, Automattic, the parent company of WordPress, took over ownership and currently retains it.
- Tumblr’s headquarters are located in San Francisco, California, and the company employs a workforce of 2,437 individuals, with 57% of them being women.
- On average, employees stay with the company for approximately 5.3 years.
- Tumblr has over 556 million blogs, attracting numerous celebrities and influencers; however, the platform does not employ a verification symbol like Instagram or Twitter’s blue tick.
- The annual revenue for Tumblr falls within the range of $75-100 million.
- It collaborates with hundreds of partners and showcases thousands of commissioned artworks.
- There are over 171 billion posts on Tumblr, and users can publish content in 18 languages.
- Despite its long-standing presence, a significant portion of Tumblr’s user base comprises Generation Z, with 61% of new users and 48% of active users falling within this demographic.
- In terms of popularity, Tumblr ranks as the third most popular blogging platform in the U.S., Canada, and the U.K., as well as globally.
- Notably, 45.94% of the platform’s traffic originates from the United States.
How Many Blogs Are There On Tumblr?
Tumblr Blogs are regularly added to the platform. Currently, there are 572 million blogs on Tumblr. Here’s a list of Tumblr Blog Statistics over the years.
| Year | Cumulative Tumblr Blogs |
| 2011 | 17.5 million |
| 2012 | 76.4 million |
| 2013 | 141.4 million |
| 2014 | 207.3 million |
| 2015 | 260.5 million |
| 2016 | 319.8 million |
| 2017 | 373 million |
| 2018 | 441.4 million |
| 2019 | 480.1 million |
| 2020 | 496.1 million |
| 2021 | 530.5 million |
| 2022 | 572 Million |
Between 2015 and 2023, the number of Tumblr blogs have doubled. Presently, approximately 12.8 million blog posts are published daily on the platform. Around 2,000 posts are generated every second on Tumblr.
Who Created Tumblr?
The inspiration for Tumblr came from the “tumblelog” trend that emerged in the 1990s, characterized by short posts featuring a combination of text, audio, video, images, links, quotes, and other creative elements. David Karp and Marco Arment transformed this concept into the first-ever website centered around it, and they launched Tumblr on November 1, 2007.
Tumblr Demographics
Tumblr’s user base has been expanding slower each year. However, there has been a minor gain in overall user count. Let’s take a deeper look at some important Tumblr demographics stats.
- Tumblr has roughly 135 million active users worldwide every month.
- Tumblr is the tenth most popular social media network in the United States regarding monthly active users.
- Tumblr users are divided into two generations: 40% are Gen Z, while 30% are Millennials.
- 50% of Tumblr users are women
1. Tumblr Active Users 2023:
Users usually ask how many active users there are on Tumblr. Currently, there are around 32 million Tumblr active users. At the end of 2023, there will be around 33 million Tumblr users. The growth of Tumblr’s active users after the ban in 2018 is slightly decreased. Here’s a table that mentions active Tumblr users by year.
| Year | Tumblr Users |
| 2014 | 18.2 million |
| 2015 | 21 million |
| 2016 | 23.2 million |
| 2017 | 25.2 million |
| 2018 | 26.9 million |
| 2019 | 28.3 million |
| 2020 | 29.4 million |
| 2021 | 30.2 million |
| 2022 | 31.6 million |
2. Tumblr Age Statistics:
Only 3% of Tumblr users are beyond the age of 56, while 11% are between the ages of 26 and 35. Here’s a detailed categorization of Tumblr Age statistics.
- 15 to 25 years- 10%
- 26 to 35 years- 11%
- 36 to 45 years- 6%
- 46 to 55 years- 5%
- More than 56 years- 3%
3. Tumblr User’s Income:
In the United States, approximately 25% of Tumblr users boast an annual income ranging from $80,000 to $100,000, while 15% have incomes below $30,000. Here’s a detailed categorization of Tumblr users’ income.
- Less than $30K- 15%
- $30K to $60K- 22%
- $60K to $70K- 15%
- $70K to $80K- 24%
- $80K to $100K- 25%
- More than $100K- 27%
4. Tumblr User’s Aim:
There are different reasons why users use Tumblr as their microblogging platform. Among Tumblr users, 60% use the platform for entertainment purposes, while 12% primarily use it to connect with their loved ones, such as family and friends.
- Entertainment- 60%
- News- 21%
- Follow Brand And Companies- 17%
- Strengthen Professional Work- 15%
- To keep in contact with Family and Friends- 12%
- Other- 12%
5. Tumblr Users By Country:
The users of Tumblr are distributed among different countries. However, the US holds the most Tumblr users around the globe. Here are other countries and their users.
- US– 41.17%
- UK– 4.8%
- India – 3.77%
- Brazil– 3.66%
- Canada– 3.49%
Types of Content On Tumblr:
There are mainly three different types of content on Tumblr. Here’s what post statistics Tumblr consists of.
- Visual content: Images and GIFs are popular forms of content on Tumblr, allowing users to express their creativity visually.
- Text-based content: Users can share their thoughts, ideas, and stories through text-based posts, creating a space for written expression.
- Multimedia sharing: Tumblr enables users to share audio clips and videos, promoting a dynamic and interactive content experience.
Tumblr Traffic Sources:
There are many traffic sources on Tumblr. Some of them are explained below.
- While Tumblr enjoys a global user base, most are concentrated in the United States. Domestic visitors alone contribute to 42% of the total traffic on the platform.
- If we focus solely on desktop traffic, the United States accounts for 47.65% of the overall traffic, as reported in June 2021 statistics.
- The United Kingdom follows at a considerable distance, representing only 5.84% of the monthly Tumblr traffic.
- Canada secures the third spot as a significant source of Tumblr’s traffic, contributing 5.29% to the monthly volume.
- Australia and Germany claim the fourth and fifth positions, respectively, with 3% and 2.93% monthly traffic volumes.
Tumblr Usage Trend:
Since many users are on the platform, a specific trend is followed. Here are some of the Tumblr account stats discussed.
- Tumblr has grown in popularity among Millennials, who account for 69% of its user population.
- Tumblr is the most popular among Millennials in the United States. By the end of 2020, most Tumblr users in the United States were between 26 and 35.
- Regarding user experience, the Tumblr platform is pretty much user-friendly. It scored 69 points with its user base.
- Tumblr ranked as a significant social media network among teens by the end of 2022.
- Twitter is the essential social media source for referring visitors to Tumblr, accounting for 31.5% of referrals as of June 2022.
- In the United States, Tumblr is currently used by 10% of individuals aged 15-25 and 11% of those aged 26-35. The reach among the 36-45 age group is merely 6%, while 5% of individuals aged 46-55 use Tumblr.
- The total number of U.S. users on the platform amounts to 29.4 million, marking a significant growth from the 2019 figure of 28.3 million and a substantial increase from the 2014 figure of 18.2 million.
- Regarding gender distribution, Tumblr is equally utilized by men and women in the United States, with only 7% of both genders leveraging the platform.
- When it comes to income, Tumblr exhibits particular popularity among six-figure earners. In 2022, statistics showed that 27% of households in the U.S. earning over $100,000 were using the platform. Additionally, 25% of earners in the $80,000-$100,000 income bracket had a reach of 25%, followed by 24% among households earning $70,000-$80,000.
- U.S. users strongly prefer accessing Tumblr through the smartphone app, spending an average of 115.81 minutes on the app each month. The total number of monthly Tumblr app users in the U.S. alone now exceeds 74 million.
- It is worth noting, however, that only 31% of users in the U.S. user Tumblr daily. 68% engage with the platform weekly, while 88% access Tumblr monthly.
- On average, Tumblr app sessions in the U.S. last around 4 minutes.
Monetization And Advertising On Tumblr:
While Tumblr has primarily focused on nurturing creativity and fostering community, it has recognized monetization opportunities’ significance for its users and the platform. In recent years, Tumblr has introduced various features to enable revenue generation, including affiliate marketing programs, ad placements, and partnerships with content creators.
The introduction of affiliate marketing programs has allowed Tumblr users to monetize their blogs by promoting products and services. Users can share affiliate links, earning a commission on any resulting sales. This approach allows creators to generate income while maintaining authenticity within their communities.
Furthermore, Tumblr offers advertising opportunities for brands to connect with their target audiences through sponsored content and native advertising. With its diverse user base and highly engaged community, Tumblr presents an appealing option for brands seeking to reach younger demographics and niche interest groups.
By carefully integrating advertisements into the platform’s ecosystem, Tumblr aims to strike a balance between revenue generation and preserving a positive user experience.
Conclusion:
That’s some of the most exciting and fantastic Tumblr Statistics. Tumblr remains a vibrant social media platform in 2023, attracting a dedicated user base of millennials and Generation Z. Users of every age group use the platform. So, how do you like Tumblr Statistics? Do tell your favorite fact about Tumblr in the comment section below.
