When we talk about music streaming platforms, the first thing that comes to mind is Spotify. Though it has some competitors, such as YouTube or Apple Music, Spotify has maintained its number one seat throughout the journey. There are several reasons for its success, such as value for money, quality, and more. But when discussing journeys,
Spotify was not famous many years back. With hard work and persistence, it has become the number one streaming platform. But, there are some unknown Spotify stats, such as who created it, how many users are using it, what the revenue is, etc. If you want to know such Spotify stats, you are at the right place.
This article will tell you 50+ Spotify Stats and facts you may not know.
What Is Spotify- Know The General Facts:
Spotify is the world’s most famous music streaming service in terms of the user base. Users need only sign up for the service to gain access to one of the world’s largest music libraries, podcasts, and other forms of audio content.
Spotify subscription offers both free and paid versions. When using Spotify for free, you’ll have to bear with lesser-quality audio, ads, and the requirement of the internet. Users with a Spotify Premium subscription can stream high-quality recordings without interruption and download tracks for offline use.
Spotify was started in 2006 by Daniel Ek and Martin Lorentzon in Stockholm, Sweden. As online music piracy increased in the 2000s, the two wanted to create a legal digital music platform.
In 2008, it managed to convince creators to share content in return for 20% of the profit. It became widely known immediately as it partnered with Facebook. Spotify went public in April 2018, with a market worth of $26.5 billion on its first day of trading.
Artists have complained that the payment is inadequate and has become a contention. However, Spotify has been praised for helping to diversify the music industry because only four record companies control 87% of the music available on the service.
It is right that Spotify has effectively eliminated the use of CDs and other tangible media to listen to music in the twenty-first century. However, it is not the dominant force in its industry. Apple Music has taken the lead in the US and a few other countries and is one of its main competitors.
Spotify- Key Statistics:
In the first place, Spotify has some massive numbers in revenue and users. Here are some of them discussed.
- Spotify earns a massive revenue of around 10 billion euros per year.
- According to estimates, Spotify will earn €8.56 billion in revenue in the first nine months of 2023.
- At this time, Spotify has about 456 million active users every month.
- Spotify is the most famous music streaming platform, with over 195 million paying users.
- Men account for 56% of Spotify’s user base.
- Eighty-two million songs can be found on the Spotify library as of 2023.
- Spotify has a negative operating cash flow, i.e., a loss of €39 million.
Monthly Spotify Stats:
Here are some monthly statistics of Spotify based on several studies, reports, and results.
- In 2022, Spotify had 456 million paying customers and 195 million free users.
- 31% of Spotify’s monthly active users are located in Europe.
- The United States and Canada hold a 22% share, making it the region with the second-highest market share.
- Every month, 273 million users use the ad-supported version of Spotify.
- Spotify uploads an average of 1,800,000 songs every month.
- As of December 2022, The Weeknd has 90.40 Million (or 90,401,583) monthly listeners, making him the most famous artist in Spotify’s world.
Best Spotify Stats And Facts 2023:
Here’s the list of the best Spotify facts regarding users and revenue in 2023.
1. What Are The Various Spotify Subscribers In Different Regions?
Based on regions, the user base of Spotify is divided. Here you can find the accurate user base from different regions around the globe.
Year | North America | Latin America | Europe | Europe |
2018 | 26 Million | 17 Million | 33 Million | 7 Million |
2019 | 32 Million | 22 Million | 43 Million | 11 Million |
2020 | 40 Million | 29 Million | 54 Million | 15 Million |
2021 | 48 Million | 33 Million | 66 Million | 18 Million |
2. Spotify Stats Based On Age Demographics:
While Spotify’s user base primarily comprises users under the age of 35. The average age of its users has progressively risen over the years, as shown in the table below. Shockingly, the app is used more by the 25-34 age group than the young ones, i.e., 18-24.
Age | Percentage Of Users |
18-24 | 26 |
25-34 | 29 |
35-44 | 16 |
45-54 | 11 |
55+ | 19 |
3. Spotify- Top iPhone Music App In 2022:
In 2022, Spotify was the iPhone’s most downloaded and used music app. This list doesn’t include apple music, as it is pre-installed on iPhones.
4. What’s The Spotify Annual Revenue[2016-2022]?
With every year, Spotify has increased its revenue. You can see the increase in revenue in the following table.
Year | Percentage Of Users |
2016 | 2.94 |
2017 | 4.62 |
2018 | 5.25 |
2019 | 6.76 |
2020 | 7.88 |
2021 | 9.66 |
2022 | 11.72 |
5. What’s The Spotify Average Revenue Per User[2016-2022]?
Apart from free users, premium subscribers have contributed to Spotify’s annual revenue, according to the following table.
Age | Percentage Of Users |
2015 | 6.84 |
2016 | 6.2 |
2017 | 5.32 |
2018 | 4.89 |
2019 | 4.86 |
2020 | 4.41 |
2021 | 4.29 |
2022 | 4.54 |
What’s The Quarterly Growth Of Spotify’s User Base?
Every year, or every quarter of the year, the number of Spotify users has been increasing rapidly. Here’s the proof of that.
Age | Percentage Of Users |
2015 | 6.84 |
2016 | 6.2 |
2017 | 5.32 |
2018 | 4.89 |
2019 | 4.86 |
2020 | 4.41 |
2021 | 4.29 |
2022 | 4.54 |
* The table will be updated after the first quarter of 2023.
Spotify Annual Profit/Loss[2009-2022]:
You’ll be shocked that Spotify has not reported an annual net profit from its release. This is because it has to pay a royalty fee to the artists for 30% profit. Here’s their annual profit/loss per year.
Year | Net income/loss ($mm) |
2009 | -18.8 |
2010 | -28.5 |
2011 | -45.4 |
2012 | -83.6 |
2013 | -63 |
2014 | -188 |
2015 | -230 |
2016 | -539 |
2017 | -1235 |
2018 | -78 |
2019 | -186 |
2020 | -581 |
2021 | -39 |
2022 | -236 |
What’s The Spotify’s Market Share?
By the latest records, Spotiy holds 30.5% of the global music streaming market as of 2023. That means out of every 100 people, 30 people hear music on Spotify. The market share has decreased since its release due to competitors like Apple Music and YouTube music.
Service | Number of Subscribers, in millions | Market Share, % |
Spotify | 187.8 | 30.5 |
Apple Music | 84.7 | 13.7 |
Tencent Music | 82.7 | 13.4 |
Amazon Music | 82.2 | 13.3 |
YouTube Music | 55.1 | 8.9 |
NetEase | 37.6 | 6.1 |
Yandex | 13.7 | 2.2 |
Deezer | 9.5 | 1.5 |
Others | 62.8 | 10.2 |
Which Are The Most Popular Playlists On Spotify?
If we talk about playlists, there are almost 4 billion playlists across the platform. Out of these, a total of 3000 have been curated by Spotify officially. The music streaming service introduced nearly a billion new playlists in 2020 alone.
All of the top 20 most-followed playlists on Spotify are curated officially by Spotify. But 50% of them are personalized by users. Ten of the 20 top Spotify playlists are dedicated to pop music. Seventy percent of the 20 most popular Spotify playlists are composed of recently released music.
According to the platform’s data, here are the 20 most-popular Spotify playlists as of 2023.
Playlist | Followers Count |
Today’s Top Hits | 31,049,432 |
Global Top 50 | 16,840,181 |
RapCaviar | 14,476,542 |
¡Viva Latino! | 11,821,940 |
Baila Reggaeton | 10,470,805 |
Rock Classics (personalized) | 10,347,963 |
All Out 2000s (personalized) | 10,036,031 |
Songs to Sing in the Car (personalized) | 10,002,097 |
All Out 80s (personalized) | 9,459,031 |
Beast Mode (personalized) | 8,972,274 |
All Out 90s (personalized) | 7,249,014 |
Chill Hits (personalized) | 7,226,944 |
Mood Booster (personalized) | 7,146,530 |
Hot Country | 6,801,828 |
I Love My ’90s Hip-Hop | 6,754,070 |
Songs to Sing in the Shower | 6,708,128 |
Lofi hip hop music – beats to relax/study to | 6,549,264 |
This Is BTS | 6,533,981 |
Peaceful Piano | 6,519,606 |
Esquenta Sertanejo | 6,393,730 |
Best Spotify Stats On Podcasts:
Not only music, but Spotify also offers a tonne of podcasts to its users. But how many podcasts and which of them is listened to the most? Here’s all of them discussed.
1. How Many Podcasts Are There On Spotify?
- There are a total of 4.7 million podcasts on Spotify.
- With 40% of regular users, Spotify is the second most popular podcast platform in the United States.
- With a 26% market share (a 23% gain since 2020), Spotify is now the most popular app for podcast listening among Android phone users in the United States, tied with YouTube.
- In North America, Spotify is used mainly by millennials amounting to almost 50% of the total user base.
2. Which Is The Most Popular Podcast On Spotify?
The most popular podcast among the 5 million is the Joe Rogan Experience. It is followed by Alex Cooper’s “Call Her Daddy.” These are the two leading and most popular podcasts worldwide.
We have the following podcasts when talking about the 5 top most famous.
- The Joe Rogan Experience.
- Call Her Daddy.
- Anything Goes with Emma Chamberlain.
- Caso 63.
- Crime Junkie.
When talking about genre, people like to listen mostly to “Society and culture.” Here are the topmost famous podcast genres globally.
- Society & Culture
- Comedy
- Lifestyle & Health.
- Arts & Entertainment.
- Education.
Which Is The Most Streamed Song On Spotify?
With a vast library of music, one may wonder which song is the most streamed song to date on Spotify. The most followed artist, i.e. Ed Sheeran’s“shape of you,” is the most streamed song on Spotify. Here’s the list of the top 20 most streamed songs on Spotify.
Rank | Song | Streams | Artist(s) |
1 | “Shape of You” | 3.328 | Ed Sheeran |
2 | “Blinding Lights” | 3.325 | The Weeknd |
3 | “Dance Monkey” | 2.721 | Tones And I |
4 | “Someone You Loved” | 2.588 | Lewis Capaldi |
5 | “Rockstar” | 2.570 | Post Malone featuring 21 Savage |
6 | “Sunflower” | 2.502 | Post Malone and Swae Lee |
7 | “One Dance” | 2.491 | Drake featuring Wizkid and Kyla |
8 | “Closer” | 2.430 | The Chainsmokers featuring Halsey |
9 | “Believer” | 2.326 | Imagine Dragons |
10 | “Señorita” | 2.305 | Shawn Mendes and Camila Cabello |
11 | “Stay” | 2.295 | The Kid Laroi and Justin Bieber |
12 | “Perfect” | 2.267 | Ed Sheeran |
13 | “Say You Won’t Let Go” | 2.193 | James Arthur |
14 | “Heat Waves” | 2.190 | Glass Animals |
15 | “Bad Guy” | 2.181 | Billie Eilish |
16 | “Thinking Out Loud” | 2.131 | Ed Sheeran |
17 | “Lucid Dreams” | 2.119 | Juice WRLD |
18 | “Starboy” | 2.110 | The Weeknd featuring Daft Punk |
19 | “Don’t Start Now” | 2.100 | Dua Lipa |
20 | “God’s Plan” | 2.079 | Drake |
Who’s The Most Popular Artist On Spotify?
When discussing the most famous artist on Spotify, we can divide the category into two parts. Firstly, the most famous artist in terms of monthly listeners, and secondly, the most famous artist in terms of followers. We’ll discuss both of them.
1. Most Popular Artist On Spotify By Monthly Listeners
Currently(January 2023), The Weeknd is the most streamed artist on Spotify, with 90.40 million monthly listeners. Following him, here’s the list of the top 20 most popular artists on Spotify based on monthly listeners.
Rank | Artist | Monthly Listeners |
1 | The Weeknd | 90.40 million |
2 | Justin Bieber | 84.63 million |
3 | Ed Sheeran | 82.86 million |
4 | Ariana Grande | 82.66 million |
5 | Taylor Swift | 82.06 million |
6 | Sam Smith | 76.85 million |
7 | Mariah Carey | 74.54 million |
8 | Drake | 67.65 million |
9 | Coldplay | 66.52 million |
10 | David Guetta | 66.28 million |
11 | Rihanna | 66.27 million |
12 | Bad Bunny | 65.03 million |
13 | Harry Styles | 63.60 million |
14 | Sia | 62.51 million |
15 | Elton John | 62.41 million |
16 | Eminem | 62.33 million |
17 | Michael Bublé | 60.43 million |
18 | Dua Lipa | 58.48 million |
19 | Wham! | 56.53 million |
20 | Lady Gaga | 54.80 million |
2. Most Popular Artist On Spotify By Most Followers:
Ed Sheeran is the most-followed artist on Spotify, with over 106.93 million followers. Here are the top 10 most followed artists on Spotify.
Rank | Artist | Monthly Listeners |
1 | Ed Sheeran | 106,903,923 |
2 | Ariana Grande | 86,265,582 |
3 | Billie Eilish | 74,048,386 |
4 | Drake | 70,302,083 |
5 | Justin Bieber | 68,636,905 |
6 | Arijit Singh | 66,184,542 |
7 | Taylor Swift | 64,874,906 |
8 | Eminem | 63,695,951 |
9 | Bad Bunny | 61,682,655 |
10 | BTS | 59,299,420 |
Conclusion:
I hope you got an idea about the fundamentals of Spotify. These Spotify stats, revenue, and user base facts indicate how big the company has become. Though the company is a loss-making company, it is still growing, and with time, it will make a profit no matter what.