Top 10 Social Media Scheduling Tools in 2024

Whether you’re a solo marketer or managing a marketing agency, crafting a successful social media campaign demands significant time and dedication. It involves maintaining a consistent posting schedule, engaging with your audience, and ongoing performance evaluation. Fortunately, social media scheduling tools consolidate these tasks into a unified platform.

In this guide, I’ll conduct a comparative analysis of the top social media scheduling tools, reviewing their performance and pricing to provide you with valuable insights.

Social Media Scheduling Tools to Save Time:

After reviewing over 30 popular platforms, I’ve compiled this social media tools list for scheduling and management. 

1. SocialPilot:

SocialPilot sits comfortably on top of any social media scheduling tools list. It features an intuitive user interface catering to both beginners and seasoned marketers. The platform is known for its feature-rich yet affordable plans, making it a preferred option for small-sized industries. 

With SocialPilot, you can schedule social media posts across multiple accounts, monitor your content strategy, compile and generate analytics reports, and engage with your audience directly from the centralized dashboard. Furthermore, the comprehensive collaboration tools ensure a smooth workflow, even when managing many accounts and working with a sizable team.

• Schedule up to 500 posts across different platforms in one go. 
• Create powerful content with the help of AI.
• Use a social media calendar to track your content strategy.
• Combine multiple analytics reports 
• Content ideas, hashtag suggestions, RSS feed automation, etc..
• Integration with GIPHY, Dropbox, Google Drive, Unsplash, Slack, Canva, and more. 
• Publish videos directly on Instagram and TikTok.

Price – SocialPilot offers 4 premium plans, each with a 14-day free trial. Additionally, a discount of up to 15% if you opt for a yearly subscription. 

• Professional – $30/month (10 social media accounts)
• Small Team – $50/month (20 social media accounts)
• Agency – $100/month (30 social media accounts)
• Agency+ – $200/month (50 social media accounts)

2. Sendible:

Sendible enables small businesses and individual social media influencers to expand their audiences, convert them into potential customers, and achieve their social media goals, all from a single platform. 

It offers an efficient content planner and scheduler that helps you schedule your content well in advance. Also, thanks to the content calendar, you can line up your posts and keep tabs on those that have been published and those scheduled for future publication.

To oversee the growth of your marketing campaign, Sendible provides strong analytics and reporting tools, allowing you to analyze your strategies and evaluate the results with high precision. Lastly, you can use a unified social inbox to manage interactions from multiple platforms and use a social listening tool to measure brand sentiment. 

• Bulk publishing on multiple social networks with ease. 
• Reuse your best-performing posts to gain maximum impressions. 
• Easy-to-use content calendar for scheduling and monitoring.
• Use the Holiday calendar, RSS feed, and Google Alerts to generate content ideas.
• GIPHY, Canva, and Pexels integration for post-customization 
• Reporting and collaboration tools 

Price – Sendible comes with 3 premium plans, with a 14-day free trial and up to 15% discount on a yearly subscription.

• Creator – $29/month (6 social profiles)
• Traction – $89/month (24 user profiles)
• White Label – $240/month (60 social profiles)

3. SproutSocial:

SproutSocial is among the top social media scheduling platforms for brand managers, agencies, and big enterprises. It’s more of a corporate tool offering many features to launch and manage a full-fledged social media campaign. 

It comes with efficient collaboration tools, allowing managers, the marketing teams, writers, and everyone in between to collectively take part and manage the social campaign and brand promotion. The platform also offers enterprise-level analytics tools to visualize key metrics and generate detailed reports for clients and your team. 

With the help of a Sprout social calendar, you can plan, post, and schedule posts on various platforms, including Instagram, LinkedIn, WhatsApp, TikTok, Pinterest, Twitter, and more. Additionally, you can create a custom universal inbox to bring all your conversations to a single dashboard. 

• Plan your content with Sprout social scheduling. 
• Helpful suggestions include content ideas, hashtags, optimal publishing time, etc. 
• Role-specific access is available.
• Generate performance metrics to find out the best strategies. 
• Use the in-built media library to find content inspirations. 
• Integration with Canva, Shopify, Google Business, and more. 

Pricing – SproutSocial is an expensive social media software offering 4 premium plans and a limited free trial. 

• Standard – $299/month ( 5 social profiles)
• Professional – $399/month (Unlimited social profiles)
• Advanced – $499/month (Unlimited posts + AI assistance)
• Enterprise – Custom pricing (Tailor-made plan to meet your business requirements)

4. Hootsuite:

Used by over 15 million users, Hootsuite is among the most popular social media scheduling tools among marketers and agencies. It features a robust scheduler and a visual calendar, giving you a bird’s eye view of your overall content strategy. You can also handle multiple accounts, including Twitter, Instagram, Facebook, Pinterest, and even WordPress. 

The platform offers some of the most powerful social management features, including real-time account-specific analytics, organic content management, and more. You can keep tabs on users’ data and identify search trends and keywords to optimize your strategy further.

• Manage multiple social networks (Instagram, Facebook, Twitter, Youtube, etc.) from the centralized dashboard. 
• Customize data columns to ensure you only see the relevant data. 
• Advance video support for Facebook, YouTube, and TikTok. 
• Integration with OneDrive, Dropbox, and Google Drive. 
• Streamline the workflow with individual access.
• With Hootsuite Social Stream, you can interact with your audience and monitor multiple accounts from the dashboard.

Price – Hootsuite is an expensive tool with 4 premium plans and a 30-day free trial.

• Professional – $99/month (1 user, 10 social accounts)
• Team – $249/month (3 users, 20 social accounts)
• Business – $739/month (5 users, 35 social accounts)
• Enterprise – Custom pricing (Minimum 5 users and 50 social accounts)

5. Later:

Later is an all-in-one social media software for scheduling, content creation, account management, and marketing. While it works seamlessly for all platforms, it focuses mainly on Instagram users. Everything can be done from the Later dashboard, from content ideas and post-beautification to scheduling and analysis. 

If you own a Business or creator account on Instagram, you can use Later to plan, edit, and post directly on Instagram. The best feature of Later is the media library, where you can upload many images and videos and label them for future use. All you have to do is drag & drop your posts into time slots in your schedule, and you are good to go. 

You can use suggested hashtags and keywords to inspire your posts, stories, and reels. Lastly, to reuse your most popular posts, you can label them evergreen and schedule them for frequent posting in the future. 

• A perfect social media management tool for Instagram, TikTok, LinkedIn, Facebook, Pinterest, and Twitter. 
• Linkin. Bio feature helps you direct Instagram and TikTok traffic to your business website. 
• Identify your best strategies and most popular posts with Later analytics. 
• Numerous creative tools to generate impactful content that aligns with your brand. 
• Generate powerful captions with Later AI writer. 

Price – Later is the cheapest social media scheduler, offering three premium plans with a 14-day free trial. You can get two months of free usage if you commit to a yearly subscription. 

• Starter – $25/month (6 social profiles, 30 posts/profile)
• Growth – $45/month (18 social profiles, 150 posts/profile)
• Advanced – $80/month (36 social profiles, Unlimited posts) 

6. Agorapulse:

Agorapulse is one of the best social media scheduling tools for agencies that offers a set of tools to manage the overall social media presence. It helps users schedule and publish posts, monitor progress, collaborate with the team, and effectively connect with the audience. 

With Agorapulse, you can plan and schedule content for multiple profiles in advance and connect to your audience through a unified inbox.

Moreover, through the social monitoring feature, you can discover the latest trends and draw insights about your brand and your closest competitors, which eventually helps you tweak your strategy and launch a better campaign. Through a powerful ROI tool, You can also see what posts and conversations drive sales, leads, and traffic. 

The Agorapulse reporting tool generates detailed and efficient reports for agencies and large teams, explaining your most successful strategies, popular posts, hashtags, and more.

• Works for Facebook, YouTube, LinkedIn, Twitter, Instagram, Google Business, and TikTok. 
• Schedule and publish tailored content on multiple social accounts with a few clicks.
• Optimize your posts based on the platform, target audience, brand, etc. 
• Industry-level ROI tools.
• Monitor your growth and size up your competitors with monitoring tools. 
• Centralized social inbox and visual content calendar.

Pricing – All 4 Agorapulse premium plans offer 10 social profile support, unlimited posts, and a 30-day free trial. There is a discount of up to 20% on yearly subscriptions. 

• Free – $0 (3 social profiles, 10 posts)
• Standard – $69/month 
• Professional – $99/month
• Advanced – $149/month
• Custom – Tailor-made pricing

7. Pallyy:

Pally is an excellent social media scheduler for small businesses due to efficient workflow scheduling and extremely generous pricing. Pally offers features an intuitive user interface that allows you to plan, schedule, and post your content on popular social media platforms, including Facebook, TikTok, LinkedIn, Google Business, and Instagram.

It offers a visual content calendar to simplify things, making it easy for users to see the publishing schedules and content planning.

It is very handy for Instagram and TikTok users who mostly share visual content. Simply upload your media in bulk and drag and drop the one you wish to schedule on the calendar. 

With the Pallyy analytic tool, you can track your progress, pinpoint the content that resonates with your audience, and reuse it with a better strategy. Also, you can keep tabs on various key metrics, such as followers gain/lost, post engagements, and compare your current performance with past. 

• Create, schedule, and post in bulk on Instagram, Facebook, Twitter, LinkedIn, Google Business, Pinterest, and TikTok. 
• Hashtag suggestions to attract organic traffic. 
• Universal social inbox to manage all your conversations, such as comments, reviews, direct messages, etc. 
• Visual planning grid for Instagram. 
• Custom reports, performance comparisons, and more. 
• Optimal publishing time, first comment scheduling, Canva integration, etc.

Price – Pallyy has the most straightforward pricing – Free and Premium. The premium account is available with a 14-day free trial. 

• Free – $0 (1 social profile, 15 posts)
• Premium – $15/month ( multiple social profiles at $15/profile/month) 

8. Iconosquare:

With Iconosquare, you can manage your Instagram, Twitter, Facebook, LinkedIn, and TikTok accounts from a single platform. It’s one of the best social media scheduling tools for marketing agencies and brand managers looking to streamline content scheduling, social media monitoring, and in-depth analytics. 

You can incorporate pre-saved captions and suggested hashtags, schedule your first comment, and easily reorder your scheduled posts using drag-and-drop functionality. This level of customization gives you the flexibility to plan a potent social media strategy to stay consistent with your posts. 

Iconosquare analytics and reporting tools help you discover the top-performing strategies, enabling you to make data-driven decisions. You can generate precise reports in your preferred format, which can be shared with clients or your team to assess your campaign’s progress comprehensively. 

• A perfect social media management tool for in-depth analysis and report generation. 
• Upload images and videos directly from Google Drive, OneDrive, Dropbox, or your computer. 
• Create a library of captions and hashtags in advance and import them to your posts in a single click. 
• Publish your content when your audience is more responsive. 
• Advanced scheduling for Instagram and Facebook. 

Pricing – Depending on the number of social profiles you need to manage, you can pick any of the three premium plans. Each offers unlimited posts and a 14-day free trial, which you can cancel anytime. 

• Pro – $49/month (3 social profiles)
• Advanced – $79/month (5 social profiles)
• Enterprise – $139/month (10 social profiles)

9. PromoRepublic:

PromoRepublic is undeniably one of the most powerful social media scheduling tools available in 2024. It provides a full-scale social media management solution and extensive marketing tools designed to help you expand your business and promote your brand simultaneously.

You can access a vast library of curated content, including thousands of relevant images, videos, and articles. These serve as valuable sources of inspiration for crafting and scheduling compelling social media posts. Additionally, you also receive a set of templates and in-app editing tools to craft visually striking and professionally designed social media posts.

PromoRepublic offers intelligent ad options and a comprehensive social monitoring feature. This enables big brands to launch comprehensive social advertising campaigns while monitoring performance, both internally and against competitors. Lastly, there is an advanced reporting tool that you can use to extract your performance metrics for your multiple social media accounts. 

• The best social media management tool for multi-location brands. 
• Built-in graphics editor
• Manage customer feedback and join conversations in a unified dashboard. 
• Update your listings across platforms and maintain brand consistency. 
• Generate up to 300 data points from various social channels and locations. 
• Review your ad performance, boost social media posts, and monitor your campaign. 

Pricing – PromoRepublic offers three premium plans with a 14-day free trial. 

• Small Business – $59/month (10 social accounts)
• Agency – $99/month (30 social accounts)
• Multi-location – Custom pricing

10. SocialBee:

SocialBee is the best social media scheduler free, where you can plan and publish the content at a desired time and analyze your performance later. For those looking for a budget-friendly option, SocialBee can be a great asset to their marketing toolkit.

SocialBee allows you to categorize your posts, making publishing different types across your social media accounts easier. All your old posts are saved to the content library, where you can efficiently manage scheduled and published content. You can also edit posts in bulk or recycle the most popular ones from your library.  

Additionally, the platform is equipped with decent reporting and analytics tools and collaboration features, enabling teams to work together, share insights, and assess the effectiveness of their marketing campaigns.

• Schedule your posts on Twitter, Facebook, LinkedIn, Instagram, Pinterest, Google Business, TikTok, and YouTube.
• Affordable plans for different professional requirements. 
• Categorized post-scheduling.
• Competitor follower analysis on Twitter. 
• Canva integration for content editing.
• Hashtags and optimal posting time suggestions.

Price – SocialBee offers three premium plans with unlimited posts, a 14-day free trial, and a 30-day money-back guarantee. 

• Bootstrap – $29/month (5 social profiles)
• Accelerate – $49/month (10 social profiles)
• Pro – $99/month ( 25 social profiles)

Frequently Asked Questions:

Final Word:

Managing multiple social profiles is time-consuming, but with the appropriate tool, you can uphold a consistent online presence without being chained to your profiles all day. The tools mentioned in this guide cater to diverse professional needs and financial constraints.