How to Watch ITV in the USA? [All Options Explored]

Whether it’s a spicy treat of the reality show Love Island, the mysterious crime narratives of Endeavour, or the timeless allure of beloved soap operas like Coronation Street, British movies and TV shows are getting quite popular in the land of Hollywood.

ITV, UK’s prominent television network, is known for many highly entertaining drama series and reality shows. Facilitating this entertainment journey is ITVX, formerly known as ITV Hub, the network’s streaming platform that generously offers free streaming of most of the content. Let’s find out how to watch ITV in the USA.

Watch ITV in the USA easily

Is ITV Available in the USA?

No, there is no such thing as ITV America exists. The network primarily distributes streaming content within the UK regions only. ITV streaming platform doesn’t provide services in the USA, mainly due to content licensing and distribution agreements.

In simple terms, the network imposes strict geographic restrictions to ensure that the ITV TV shows and movies are available exclusively to the viewers of the United Kingdom.

These limitations are in place to ensure that content is distributed and viewed according to the broadcasting regulations established by the network and its partners.

Can I Watch ITV in the USA?

Although there is no traditional way to stream ITV content in the United States, you can use a few workarounds to bypass the geographic restriction. The ITVX app is available to download for free, and with a simple sign-up, you can unlock the plethora of entertainment.

However, as you click on a movie or TV show, an error message will pop up saying This content is unavailable in your country. The app recognizes your location through the IP address you are connected to. It restricts streaming once it identifies that the content is being used outside the UK

Can I Watch ITV in the USA

However, you can use a VPN to mask your location and get unlimited access to ITV for free. In the next section, I will outline some methods to stream ITV in the USA. 

How to Watch ITV in the USA?

Watching ITV in the USA is not entirely impossible. Despite the enforced geographical limitations, there are ways to access the content. Here are a couple of methods you can experiment with to enjoy movies and TV shows available for streaming on ITV in the USA:

1. Download ITVX App:

The first option is to download the ITVX app on your device. The app is free on both the app store and Google Play Store. If you can’t find the app, installing an APK file on your Android smart TV or smartphone is an alternative approach.

Watch ITV in the USA app in play store

Please remember that most of the content offered on ITVX is not accessible within the US due to broadcasting regulations. However, you may still find some great TV shows and movies which are internationally available. You can download a VPN app to extend the range of content available on the ITVX app. 

Download ITVX App store

2. Try A VPN:

This is the best approach to watching ITV in the US. Virtual Private Network or VPN is a program that encrypts the traffic at your IP address. Not only does it improve your online security, but it also provides a way to keep your actual location hidden. 

When you connect to a VPN, all your internet data is encrypted before it leaves your device. Whether you are browsing or streaming, your activities and information stay private. This allows you to access various websites without revealing your identity to government agencies, hackers, or internet providers. 

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On top of data encryption, VPN allows you to connect to servers in different locations worldwide. This feature enables you to bypass geographic restrictions, such as those imposed by ITV that limit its access in the USA. By simply connecting to a server located in the UK, you can make it appear as if you’re browsing from there, granting you access to ITV movies and TV shows you are longing to watch.

Steps to access ITV through a VPN:
  • Get a reputed VPN service and download it on your smartphone or computer. Alternatively, you can opt for a browser extension to manage the VPN directly from your browser without switching to a separate app. 
  • Consider investing in a premium VPN plan. While a free option is available, it usually comes with a limited number of servers, which decreases the chances of accessing the specific movie or show you wish to watch.
  • Once you have the VPN ready, open the ITVX app and activate the VPN either through the browser or the app (if you’re using a smartphone).
  • Register to ITVX using your email ID. You can go for ITV+ if you want to have the option to download the content. 
  • Browse through the available servers and select one located in the UK. Depending on the features of your premium plan, you might have access to multiple UK servers.
vpn available servers
  • Experiment with different servers to identify the optimal one that ensures smooth streaming and high video quality.
  • Select the content you want to watch and enjoy the uninterrupted streaming. 
watch itv shows

3. Check Other Streaming Platforms:

Exploring other subscription-based streaming services operating in the US is a good idea if you want to watch a particular British film or TV show. Some content is released internationally and can be accessed across various streaming platforms:

However, these platforms may still restrict ITV’s live free stream. But if you are not willing to go through the whole VPN setup process, search for the titles on the internet to find out what other streaming services offer it. 

How to Choose the VPN for ITV in the USA?

Coming to a very important topic, having a reliable VPN provider is crucial to ensure a continuous and smooth experience while streaming ITV in the USA.

Hundreds of VPN services are available on the market, each offering different pricing plans and server capacities. Here are a few key points to keep in mind while choosing the VPN:

1. Servers:

The first and most important thing to look for in a VPN for ITV is the number of servers it provides within the UK. As discussed above, you must switch to UK servers to watch ITV in the USA. Nearly every VPN offers at least one UK server, but having multiple servers will increase the probability of finding the optimal one that can guarantee uninterrupted ITV streaming. 

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2. Pricing:

It’s one of the most, if not the most, important factor to consider when buying any internet service. While VPNs are not expensive, conducting a thorough pricing comparison alongside server capabilities is important

3. Internet Speed:

Not all VPNs will offer similar speeds. The internet speed experienced via a VPN is lower than the direct speed due to data encryption, server proximity, and various security protocols. Moreover, some VPNs might fail to deliver a constant internet speed, and the fluctuations can ruin your watching experience. 

It would be best to have consistent internet speed to enjoy ITV streaming without buffering and in the best possible quality. The good idea is to compare the speeds of multiple VPNs via free plans or trial periods. Choose the one which maintains the highest and constant speed while connected to the UK servers. 

4. Ease of use:

If you are not tech-savvy, you may have difficulty figuring out how to set up a VPN. Always choose the one which offers a user-friendly interface, cross-platform support, reliable customer service, and uncapped connection.

Most VPS also offers browser extensions you can integrate into your web browser and control with a click. Choose the smaller VPN app for the smartphone, which has many positive reviews. 

What Are the Best VPNs to Watch ITV in the USA?

Here are some best VPNs you can use to watch ITV in the US.

1. ExpressVPN:

using express vpn

Available on: Windows, Mac, Android, iOS, Linux, Extensions, Game Consoles, Smart TV

Pricing: $12.95/month

Number of Servers Worldwide: 3000+ servers in London, East London, Wembley, Docklands, and the Midlands

Features: works well with ITVX, Netflix UK, 256-bit encryption, stream 4K content without buffering, 256-bit encryption, DNS leak protection, ad block, and 24/4 live chat protection. 

2. CyberGhost:

use cyberghost

Available on: Windows, Mac, Android, iOS, Linux, Extensions

Pricing: $13.83/month

Number of Servers Worldwide: 9000+, 755+ in the UK

Features: nearly 900 servers in the UK, the best option for ITV in the USA, no buffering, up to seven simultaneous connections, stream full HD content, DNS and IPv6 leak protection, ad blocking, etc. 

3. NordVPN:

use nordvpn

Available on: Fire TV, Windows, Mac, Android, iOS, Linux, Extensions

Pricing: $13.07/month

Number of Servers Worldwide: 5500+, 440+ in the UK

Features: High number of UK servers, fast & reliable streaming, no-logs policy, works with Amazon Prime Video, Netflix UK, Channel 4, etc. 

4. Surfshark:

Watch ITV in the USA using surfshark vpn

Available on: Windows, Mac, Android, iOS, Linux, Extensions

Pricing: $12.90/month

Number of Servers Worldwide: 3200+, 212+ in the UK

Features: Unlimited simultaneous connections, 256-bit AES encryption, works with most platforms, including ITV, kill switch, and round-the-clock live chat support. 

5. PrivateVPN:

use privatevpn to Watch ITV in the USA

Available on: Windows, Mac, Android, iOS, Linux, Extensions, iPad, Kodi

Pricing: $9.90/month

Number of Servers Worldwide: 200+, 7+ in the UK

Features: No-logs policy, 256-bit encryption, works well with ITV, Netflix UK, BBC iPlayer, etc, with up to 10 simultaneous connections. 

6. IPVanish:

Watch ITV in the USA using ipvanish

Available on: Windows, Mac, Android, iOS, Linux, Extensions

Pricing: $11.99/month

Number of Servers Worldwide: 2200+, servers in London, Birmingham, Glasgow, Manchester

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Features: Multiple simultaneous connections, perfect for mobile streaming, 256-bit encryption, 24/7 live chat support available, above average speeds.

Can I watch ITV in the USA with a Free VPN?

You can choose a free VPN for accessing ITV in the USA; however, successful streaming is not guaranteed. Free VPNs offer a limited number of servers that might not have enough capabilities to stream video content. As a result, you might encounter frequent disruptions, buffering, and subpar video quality during streaming. Also, most free VPNs cannot locate the optimal server even to access the ITV

From a security point of view, free VPNs do not offer the same level of protection as Premium ones. Alarmingly, approximately 40% of free VPNs contain malware that can compromise your system and jeopardize the safety of your data.

Furthermore, around 20% of free VPNs do not implement any form of encryption, potentially leading to the leakage of sensitive information. Lastly, there is an 80% chance that a free VPN might leak your personal information to the servers. 

Frequently asked questions:

How to watch ITV on Roku?

Since ITV content is transmitted over the internet, it’s possible to use ITV on Roku. However, you can’t watch ITV live stream. 

Is ITV on Hulu?

You can watch ITV with any Hulu plan starting at $7.99/month. 

How to watch ITV live stream in the USA?

You can watch ITV live stream on the ITV website and through the ITVX app, but you must use a reliable VPN and connect through UK servers. 

Why is ITV VPN not working?

ITV constantly blocks servers to prevent unauthorized app usage outside the UK region. In that case, the ITV will not work. Just switch to a different server within the UK and try to connect again. 

Can I watch ITV in the USA without VPN?

It’s not possible to watch ITV in the USA without VPN. However, you can try to download the ITVX app on your smartphone and check for internationally available movies or TV shows.


There you have it. To watch ITV in the USA, VPN is your best bet. However, please remember that there is no guarantee you’ll have access to the complete range of content available on the ITVX app or website.

The bottom line is that the service is location-based, and the company continuously implements security measures to prevent individuals outside the UK from accessing the platform.

I recommend you try Express or NordVPN and experiment with a few UK servers until you find the one that works. If you still fail to connect to ITV, try to clear your temporary files and browser cookies to remove files. Also, ensure your location services are turned off when accessing ITV through VPN. 

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